What separates winning marketing strategies from the rest?

In this episode, we sit down with Peter, Director of Marketing at Buyapowa (a leader in referral & gamified marketing), to unpack:

✅ Top marketing trends shaping 2024 (and beyond)

✅ How to measure campaign success (beyond vanity metrics)

✅ Guerilla marketing, referrals & gamification—how to leverage them

✅ Working with a C-Suite that gets marketing (and how to educate those who don’t)

✅ Entering foreign markets (UK/global expansion tips)

✅ Public speaking & event strategies for maximum impact

Plus, Peter’s 3 must-read books, SaaS tools he can’t live without, and advice for marketing managers ready to level up.

Peter can be found here: https://www.linkedin.com/in/petercunningham23/

Suds can be found here: https://www.linkedin.com/in/sudarshansingh1/

Buyapowa: https://www.buyapowa.com/

Interesting Content: https://www.interestingcontent.co.uk/b2bvideo

Zero Calorie Marketing: https://www.zerocaloriemarketing.com/