Zero Calorie Marketing

What does it take to build a thriving community in today’s digital landscape?

In this episode, we sit down with Pete Heslop, founder of Steadfast Collective, to discuss:

 The biggest challenges community builders face (and how to overcome them)

 How content marketing fuels community growth

Emerging trends in B2B marketing every manager should know

 Must-read books & top experts to follow

Practical advice for new community builders & marketing leaders
Whether you're just starting out or scaling a community, this conversation is packed with actionable insights. Tune in now!

Subscribe for more on community building, marketing, and entrepreneurship!

#community #saas #content

Pete can be found here: https://www.linkedin.com/in/pwheslop/

Suds can be found here:https://www.linkedin.com/in/sudarshansingh1/

Check out Zero Calorie Marketing for more: https://www.zerocaloriemarketing.com/

Meet Robi, Growth Lead for Enate, as he shares insights on B2B marketing challenges and strategies.

Learn how Enate differentiates itself in the workflow management space and discover tips for effective marketing in a rapidly evolving landscape.

The B2B Marketing Playbook William Sigsworth- Pipedrive

Join us as we explore the biggest challenges in B2B marketing, lessons learned, and strategies for success.

From differentiating your brand to retaining customers, we cover it all. Plus, must-read books, essential SaaS tools, and expert advice for marketers.

In this insightful podcast episode, we dive deep into the evolving world of marketing and SEO.

From understanding the fundamentals of SEO to exploring advanced strategies for differentiating your business in a competitive market, this episode covers it all.

We discuss the importance of defining your unique selling points (USPs), maintaining a consistent brand voice, and generating and nurturing leads to drive conversions.Enjoy!

In this episode of Zero Calorie Marketing, we sit down with Karen Kingdom, a seasoned creative professional and Director at PowWow Creative, as well as an independent creative consultant.

Karen shares insights on how to create customer-focused brands, translate business goals into impactful designs, and stay ahead in the ever-evolving world of design and marketing.

PowWow Creative: https://powwowcreative.co.uk/

Karen can be found here: https://www.linkedin.com/in/karenkingdom/

Interesting Content: https://interestingcontent.com/

Suds: https://www.linkedin.com/in/sudarshansingh1/

Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

Join us as we dive into the world of SEO with an expert who shares insights on the latest trends, strategies, and future directions. 

From the fundamentals of SEO to advanced topics like AI-generated content and hyper-local SEO, this conversation covers it all. 

Learn how to improve your website's rankings, adapt to algorithm updates, and differentiate your content in a competitive landscape. 

Whether you're a seasoned marketer or just starting out, this video offers valuable advice and resources to enhance your SEO skills.

Anthony can be found here on LinkedIn: https://www.linkedin.com/in/anthony-barone-seo/

Studio Hawk: https://studiohawk.com.au/

Suds (host): https://www.linkedin.com/in/sudarshansingh1/

Interesting Content: https://www.interestingcontent.co.uk/

Nina Nguyen, Senior Marketing Manager at Finecast had previously studied politics and worked in retail before an accidental meeting with a mentor changed her life forever! Sounds dramatic, I know. But this is a teaser to get you to listen in! 

In this episode packed full of stories, you will hear all about the joys and sorrows of working for both big and small companies such as McDonald's, Barclays and many more. The many hurdles she has had to overcome and adapt thought her career.

You will hear all about Nina’s beliefs that people purchase into brands rather than individual things.

The significance of displaying a brand's beliefs and mission, how to do this effectively.

The efforts she has taken to ensure she is able to continue, continuous learning and recommends books that shaped her perspective, including "The Joy of Work," "Women Who Think Too Much," and "Happy."

Be sure to tune in and find out more!

Click the link and listen to the full episode! 👇

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In this episode Natasha Lytton, Head of Brand Marketing at Seedcamp, shares thoughts, tales, and real-world examples that anybody can learn from!

You will not only hear first hand accounts from her time as a marketing manager, public relations specialist, and communication expert. You'll also learn what it takes to be a successful marketing manager, why staying up to date on the latest trends is vital, how to use data to make decisions, unleash creativity, and cultivate patience!

Natasha discusses how to stand out, become a thought leader, network, and give back to the community. As well as her take on “why storytelling is vital” in marketing, now more so than ever.

No spoilers, but you won't want to miss out on some of the highlights and her ingenious Bow-Tie Campaign that went viral!

Links to the episode below:

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Join us as we explore Krisztina's unconventional journey from psychology to marketing, her transition from sales to marketing, and the insider secrets to marketing activities that truly deliver results.
Hear about Krisztina's role and how it spans various facets of marketing, from overseeing web development to curating case studies and fostering partnerships.

Unlike a lot of our previous guests, Krisztina's journey into marketing is far from conventional. Her academic focus was psychology, and her initial career experiences led her to work as a therapist with autistic children.

However, her professional journey eventually steered her toward a career in marketing, thanks to her profound interest in understanding human behaviour and psychology.

We could write more but don’t want to give everything away and risk the chance for you to miss out on the wonderful stories, advice and many many learnings to be gained from this episode.

Links below!

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In this episode, we spoke with Fiona Stevens, Marketing Director at LoyaltyLion, on the ever-changing world of marketing!

In a world when data is scarce, Fiona emphasises the importance of wiser data usage and creating consumer relationships. She advises focusing on key data such as installs, downloads, and income rather than vanity metrics like as open rates and click-through rates.

You will also learn about, how making educated decisions simply requires asking better questions!

Fiona's position at LoyaltyLion entails assisting e-commerce firms in utilising loyalty programmes for growth. With data becoming more scarce due to privacy concerns, marketers must design engaging messages to effectively engage customers. Marketing creativity is an ongoing struggle, especially when juggling a rising to-do list.

Not much more to say except listen in and hear from one of the marketers who is approaching marketing from a very innovative perspective.

Listen now!

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