Zero Calorie Marketing

Kristen's journey in the beauty market is interesting, with a background in working for major companies (KF Beauty, Space NK, and more) in both the UK and Australia. She discusses her experiences, professional path, and top tips for enhancing your social media presence on the podcast.

Working in social media is not for the faint of heart. Kristen discusses the difficulties she has had in keeping up with the industry's quick pace. You will learn how to stay loyal to your principles, accept different points of view, control your tone, and be selective in your communications.

Kristen also discussed how she gauges audience sentiment through social listening, focus groups, and polls. Create a social media crisis plan to respond to unfavourable feedback effectively.

You will also learn about how she deals with Trolls! Yes some marketing managers have to deal with them on a daily basis. 

Be sure to listen in to find out more and get an insiders view on what it’s like to be on the other side of a social platform that has millions of followers!

Links below to listen!

Episode on YouTube

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In this episode you will hear from Christina Pashialis, the visionary behind Content UK.

You will get an insight into Christina's entrepreneurial journey during the pandemic and her strategic approach to risk management. You will get tailored advice for marketing managers including leveraging your expertise, finding your niche, and crafting a personal brand.

The significance of having clear goals, taking breaks, and getting help. How to take a well-prepared jump, why having a supporting group is important for inspiration, and anecdotes that show that perseverance pays off even in the face of failures.

Click the link and join the fun! 👇

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Prepare to get a REAL insight into the world of world-class content production with Mark Johnstone of Content Hubble.

Mark covers his journey from Distilled's VP of Creative to becoming a “content guru” (our words) in this episode.

Despite the chaos of 2020, he launched Content Hubble and today works with some of the world's largest and some well known brands. Where his valuable insights/consulting is in high demand.

Is Mark Johnstone the real deal, from his 4 million LinkedIn views on a viral lecture to his passion-driven approach? We believe so!

He also offers guidance on how to strike a balance between inventiveness and audience expectations and so much more gold dust.

What exactly is Mark's secret sauce?

Find out more by clicking on the links below!

Episode on YouTube

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Tom Hunt is a seasoned professional known for selling businesses, appearing on national television, going viral, presenting podcasts, and innovating. As Tom shares his thoughts on vision, action, and connection power, you will learn the critical distinction between knowing the way and actually walking it.

We’re not going to give much away but if we were to summarise this podcast into a couple of sentences it would be this: Tom's advice for B2B marketers is simple yet profound: focus on nurturing relationships. Building connections with potential customers and partners is the cornerstone of B2B marketing success.

You will also learn about how marketing managers must balance work and personal life in order to increase productivity and innovation. Setting limits, including breaks, delegating duties, saying a big FAT NO when necessary.

Hear more on the links below!

Episode on YouTube

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In this podcast we interview Darian Sims, the Marketing Director of Freespee.

Hear Darian talk about the importance of authenticity, inventiveness, and responsible data usage in marketing.

The impact his Degree in Astrophysics, had on his creative thinking and marketing style. How this lead him to introduce a bit of good old science into the world of marketing. How he finds ways to adapt to difficult circumstances and foster genuine emotional connections to resonate with his customers.

In the podcast you will hear him discuss a super Interesting take on how he lets his team experiment, focus on the human, and be imaginative. And so much more!

Click the link to tune in 👇

Episode on YouTube

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Double trouble, in this podcast you are in for a treat. You get not one but TWO top class marketing pros for the price of one! 

Jake Medina & Daniel Najafi. In this episode, they share their journeys, tips, and insights, offering a fresh perspective on modern marketing.

Behind the scenes: we gathered these two gents serendipitously as it was the only time they were both available to record with us. We couldn't have wished for a more energetic couple.

Jake Medina is an accomplished freelance marketing consultant with a decade of expertise in the FMCG and food and beverage industries.

Then there's Daniel Najafi, a 22-year-old marketing agency owner who is passionate about inspiring others to achieve their goals. We hope that after listening to the podcast, you will agree that their various origins and unique routes in the marketing field make for an interesting conversation.

In the fast-paced world of digital marketing, their stories emphasise the significance of passion, agility, and the capacity to juggle various duties.

Listen now! 👇

Episode on YouTube

Apple Podcast: https://podcasts.apple.com/gb/podcast/007-think-outside-of-the-box-always-with-jake/id1498805737?i=1000471660924

Spotify: https://open.spotify.com/episode/7BMdF66FxuHqCkAky1N9et?si=6L901e1FQl2BWHRGGRFEVw

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In this podcast interview, Omar Juman, CEO of Blue Drop Studio, shared so many words of wisdom with is for fellow marketing managers: "Just do it." being one of them.. I’m sure I’ve heard that one before somewhere…

Omar started his own marketing agency from scratch and has grown it into a successful business. He's also worked with some of the world's leading brands, including Apple and Google.

He mentions: “If you were to take one thing away from this podcast let it be: get out there and meet people attend industry events and look for people who are aligned with your values. There is no one-size-fits-all approach to marketing. The most important thing is to find what works for your business and your customers."

Listen below👇

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Suzie Chaplin is ESB Connect's energetic Managing Director.

How she started from studying law to the exciting world of digital marketing we will never know? Oh wait we do, and we do go into some detail about that. But you’ll have to listen to the full podcast episode to get the goss on that. Goes to show there are no linear paths into the world of marketing. I digress.

Hear all about Suzie’s love to pranks as well as some serious real world marketing advice including; the need of individuality, connection development, and goal setting in marketing success.

Her experiences serves as a reminder that spontaneity, adventure, and originality can be valuable advantages in business. Don't forget to have some fun along the road too! She quips.

Listen in links below! 👇

Episode on YouTube

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Niamh Cassidy, the Head of Content at Fidel, pioneers in tech-driven financial services for businesses.

Join us as she shares her remarkable journey from working in TV to SaaS marketing, her unique approach to content, and how she leverages it to build strong customer relationships.

Niamh Cassidy, the wizard behind the curtain, has some valuable tricks up her sleeve for those transitioning to the SaaS tech marketing world.

She emphasizes the importance of transferable skills, networking like a pro, and becoming a tech industry insider. And don't forget to embrace experimentation and creativity, just like her iconic taxidermied mouse! 🐭

Let the content adventure begin with a single click!

Episode on YouTube

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Meet Sarah Lloyd Perry, the exceptional CMO of Avora, a leading SaaS company, with over two decades of marketing expertise. She's held senior positions at tech giants like Netapp, Nortel, EMC and is now ready to share her invaluable marketing learnings with you.
In this episode, Sarah delves into challenges faced by women in male-dominated industries, offering sage advice on assertiveness, support, self-compassion, spontaneity. She also highlights the importance of focusing on a few key things, saying no, taking breaks, and self-care.

Stand up for what's right and stay true to your values, just as Sarah Perry does.

Listen on the links below:

Episode on YouTube

Apple Podcast

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Link to everything: https://linktr.ee/zerocaloriemarketing