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Zero Calorie Marketing episodes
- S2.005. "Connect 4" with Christina Pashialis
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Christina Pashialis is the founder of ContentUK; the UK's community for content marketers.
- With 6+ years of content management experience at tech startups across companies like Soldo, Hubbub Fundraising, Grizzle and Geckoboard, she's keen to support others carving content marketing careers
About us:
- Christina can be found here: https://www.linkedin.com/in/christina-pashialis-1329b156/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
33 min - S2.004. "Action Man" with Mark Johnstone
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Mark Johnstone is creative director, consultant and the founder of Content Hubble. He helps marketing teams in agencies and brands come up with better content ideas.
- The campaigns Mark's been responsible for have gained over 38,000 links, 2.8 million social shares and 44 million visits.
- He is now obsessed with breaking the creative process down into actionable steps for others to follow. He does this through training workshops, consulting and on his new blog and podcast (which will be launched in January 2021).
- To hear about it first, you can sign up at Content hubble. You'll also get a free ebook about 31 content campaigns that have earned 11,882 links. You can grab it at contenthubble.com.
About us:
- Mark can be found here: https://www.linkedin.com/in/markjohnstone1/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
50 min - S2.003. "The B2B Marketer" with Tom Hunt
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Tom Hunt starts and grows B2B businesses.
- Before that he studied Chemistry at Imperial College London and followed the herd to a management consulting job in the City Of London.
- He got bored, built a marketplace connecting online entrepreneurs and virtual assistants from scratch whilst travelling the world and sold 90% of it.
- Tom now began and grew the world's most profitable podcasts for B2B businesses: Fame
- Built the podcast host for high growth businesses: bCast
About us:
- Tom can be found here: https://www.linkedin.com/in/tomhuntio/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
40 min - S2.002. "Unleashing the power" with Darian Sims
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Darian Sims is the marketing Director at Freespee he works around unleashing the power of conversations and driving digital prospects to convert faster
- He does this by working with some of the most passionate revenue leaders in an amazing software company obsessed with accelerating their customers sales.
- Darian shapes winning conversations between brands and consumers within the broader digital experience. They lose the gap between online browsing experiences and offline phone conversations between real people.
- His experience comes from years of collaboration with some of the most well known brands on the planet. His platform has evolved to solve real digital transformation problems; spanning markets, technologies and changes in buying habits for over 10 years.
About us:
- Darian can be found here: https://www.linkedin.com/in/dariansims/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
57 min - Darian Sims is the marketing Director at Freespee he works around unleashing the power of conversations and driving digital prospects to convert faster
- S2.001. "Double Trouble" with Amanda & Callum
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Amanda Baker is the co-founder of Make Us Care — a strategic creative partner for businesses doing good in the world.
- She works closely with founders, leaders and marketing teams to build brands people care about. Her magic sauce is a communications framework she created called the 5 Stories.
- Callum Murphy is the co-founder and managing director of Make Us Care, a creative partner for startups and scaleups.
- Joining his first agency at 20, he became fascinated with the way businesses can change lives and perspectives. He became obsessed with my clients’ success and being a key player in the end result.
About us:
- Callum can be found here: https://www.linkedin.com/in/callummurphy/
- Amanda can be found here: https://www.linkedin.com/in/amandabuildsbrands/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
53 min - S2.000. Welcome to Season 2!
We are back! After our successful first season Zero Calorie Marketing is once again back bringing you right back into the action. Once again we bring you no fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
Joining us for season 2 as co-host is; Niki Igbaroola
- Niki is a multi medium story teller who has worked within the tech, fashion and publishing industries connecting brands with their customers using authentic, creative narrative.
- She is a voracious reader and has seen her conversations about books reach international audiences.
- She believes in the power of community in shaping a brand's journey, citing Kia Collective as one of her biggest inspirations when it comes to Marketing strategies.
Be sure to tune into the next episode to listen to Amanda & Callum discuss their experience being co-founders for their company Make Us Care.
About us:
Suds is the founder of Interesting Content: http://interestingcontent.com
Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
38 min - 007. "Think outside of the box, always!" With Jake Medina & Daniel Najafi
Welcome to Episode 007!
Although the 2 guests on this episode had just met at the studio for the first time, they not only complemented each other's viewpoints they also had something interesting to say from different perspectives. We were glad both Jake & Daniel got on so well and made for a great episode. Enjoy!
Last episode for series 1
Below are just a few of our highlights (you will hear about):
- The power of stories
- Importance of keeping a to do list! and top tips on how to manage your own list!
- The surprising way you can educate yourself by adopting on the philosophy of "Learning by doing"
- Surround yourself with good people and everything else will follow
- Our guests views on the direction digital marketing is heading towards..
- The importance of having a solid purpose as a brand!
- The difference between working on your business vs in your business
- The first question you should ask your client before starting
- Being selective and turning work away the importance of
About us:
- Jake can be found here: https://www.linkedin.com/in/jakemedina1/
- Daniel can be found here: https://www.linkedin.com/in/danielnajafi/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Sabs is co host and Marketing associate at Interesting Content
44 min - The power of stories
- 006. "Do something you enjoy!" with Omar Juman
"Do something you enjoy!"
Welcome to Episode 006!
We had so much fun recording this with Omar Juman Co-founder of Blue Drop Studio. We hope you will enjoy listening to it, as much as we did recording it!
Below are just a few of our highlights:
- We discuss impostor syndrome how everyone has it and ways to overcome it
- Omar speaks about how learning and continually educating himself has helped him both personally and professionally!
- Why having a support structure/ someone to speak to is vital
- The importance of having a mentor
- How to build good relationships with your clients and maintaining your integrity
- How word of mouth is indispensable for any growing business
- If you are starting out why you shouldn't offer to do everything and anything but specialise instead!
About us:
- Omar can be found here: https://www.linkedin.com/in/omarkjuman/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Sabs is co host and Marketing associate at Interesting Content
40 min - 005. "People don't think in channels" With Suzanna Chaplin
Welcome to the 5th episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)!
- In this episode; hear from CEO and founder of esbconnect: Suzanna Chaplin.
- Suzanna is quite unique; in being possibly the only certified spin instructor, who happens to also run a very successful tech company, who in another universe could have also been a criminal lawyer. I doubt anyone else has or can corner this niche.
- Although she trained to be a lawyer, you will learn how she fell into and loved the marketing world. Legal worlds loss is our gain. Yes!
- The very surprising lesson she learnt from spending a weekend at a Tony Robbins seminar
- This was the first episode we recorded and if you listen closely we have a very special but mostly silent guest in the studio; Dexter the dachshund!
About us:
- Suzanna can be found here: https://www.linkedin.com/in/suzannachaplin/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Sabs is co host and Marketing associate at Interesting Content
49 min - In this episode; hear from CEO and founder of esbconnect: Suzanna Chaplin.
- 004. "Knowing what you don't know" with Niamh Cassidy
Welcome to the 4th episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)! In this episode, you'll hear from the Head of Content at Fidel: Niamh Cassidy.
You'll find out how she got into the world of marketing. The everyday challenges she faces and how she copes with it all.
The basic outline of her yet to be written first book, and her surprising hobby. And exactly how many eggs you can fit into your mouth? (don't say this podcast isn't super informative!)
Highlights: Sometimes not knowing what you don't know is a blessing in disguise.
The frustrations and ultimately freedoms of working in a startup, where you have a blank canvas to paint the future.
How to place weight on opinions when multiple departments are involved.
The difficulties in creating a content calendar.
Tips on getting internal teams bought into content.
Often the best strategy is a priori and corrigible
About us:
Niamh can be found here: https://www.linkedin.com/in/niamhcassidy1/
Suds is the founder of Interesting Content: http://interestingcontent.com
Sabrina is co-host and Marketing associate at Interesting Content
57 min
About Zero Calorie Marketing
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