Zero Calorie Marketing

Zero Calorie Marketing

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Zero Calorie Marketing episodes

  • 003. "Less is more!" with Sarah Lloyd Parry

    Welcome to the 3rd episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)!

    • In this episode, you'll hear from the CMO of Avora: Sarah Lloyd Parry.
    • This episode has so many gems after gems and mic drop after mic drop moments, it was a real struggle for us to choose a snippet sentence. That would sum up the conversation we had.
    • We were left truly inspired long after recording this.

      • Below are just a few of our highlights:  

      1. You'll hear the importance of investing in people and how Sarah approaches her team; "Amazing to see how much people can do, when you believe in them!",  why "sometimes you just have to learn the hard way!"
      2. The key to creating a customer persona isn't just about understanding but "caring about your customer" too. 
      3. Sarah has a real love for learning, growing and "finding things out!", and her view that "Technology can enable you but it's what you do with it!" which is more important. 
      4. We also touch on how "Digital marketing has to be careful!" and the importance of long term thinking. 
      5. "Less is more!"

        6. About us: 

        Sarah can be found here: https://www.linkedin.com/in/sahlp/

        Suds is the founder of Interesting Content: http://interestingcontent.com 

        Sabrina is co host and Marketing associate at Interesting Content


        1 hr 4 min
      6. 002. "Learn to fail" with Alain Portmann
        Welcome to the 2nd episode of our podcast: Zero Calorie Marketing (A podcast for marketers, by marketers).
        In this episode we speak to Alain Portman Founding Partner, Head of Strategy & Delivery at House of Kaizen. 
        We learn about the evolution of digital marketing from a practitioners perspective to the current state it is in now.
        We also delve deeper into how Alain approaches learning, growing personally and professionally and the art of: "Learning how to fail".  In mistakes resides our biggest lessons.
        You will also learn the surprising reason why; if you were to ever rent sports cars in the Caribbean you'd fail pretty quickly and why you should pack off your children to study at Loyola University New Orleans ;-)
        About us:
        Suds is the founder of Interesting Content: http://interestingcontent.com
        Sabs is co host and Marketing  associate at Interesting Content
        Alain can be reached on LinkedIn: https://www.linkedin.com/in/alainportmann/
        House of Kaisen: https://www.houseofkaizen.com/
        1 hr 4 min
      7. 001. "Think progress, not perfection" with Emmanuel Aremu

        Welcome to the inaugural episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)!

        • In our very first episode, we talk to Growth Director, Angel Investor, and all-round good guy: Emmanuel Aremu! 
        • We learn about how he approaches marketing, things he has learnt, the people he has met, and how they have influenced him. You will also get top tips on growth hacking, learning about marketing, and where he met his mentor (the answer may not be where you'd expect). 
        • We hope you will have as much fun listening, as we did recording this episode. 

          • Be sure to subscribe and tune in for episode 002!

          About us: 

          • Suds is the founder of Interesting Content: http://interestingcontent.com 
          • Sabs is co-host and Marketing  associate at Interesting Content
          • Emmanuel can be reached on LinkedIn https://www.linkedin.com/in/emmanuelaremu/
          • Emmanuel's Venture Firm CGV: ( They Invest in underrepresented founders looking to change the world.) https://cgventures.co/


            • 57 min

          About Zero Calorie Marketing

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