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In this episode Alan Portman explores three types of marketing failures: preventable, process complexity, and circumstances beyond control. The key to success lies in learning, adapting, and coming back stronger.
Alan offers practical advice for marketing managers, addressing challenges such as data privacy regulations and shifting consumer preferences. The focus is on quality, partnerships, and purpose.
Discover the art of personalizing the customer experience through data, automation, and genuine relationships.
We particularly love his unique take on the film Money Ball: “A fundamental lesson from "Money Ball" is the power of saying no. By utilizing data to pinpoint the best opportunities, businesses can save time and resources by avoiding less promising projects.”
Click the link find out more, way more 👇
Episode on YouTube
Apple Podcast
Spotify
Linktree: https://linktr.ee/zerocaloriemarketing
In this episode Emmanuel, the Growth Manager at OP Labs reveals some cutting edge marketing tips and tricks. His expertise centres on data, storytelling, experimentation, and tracking results.
Hear Emmanuel stress the significance of data in making informed marketing decisions. The key to analysing metrics in the right way as, he gauges campaign performance, identifies areas for improvement, and measures ROI.
He highlights using stories across his marketing content, effectively connecting with his audience. We loved hearing about his journey of how he got started in the world of marketing.
To succeed as a marketer, Emmanuel emphasizes staying updated on industry trends, embracing creativity and innovation, being data-driven, and practicing patience and persistence. He serves as an exemplary marketer who continually learns and grows.
Episode Webpage: https://www.zerocaloriemarketing.com/blog/think-progress-emmanuel-aremu
Follow his advice to enhance your marketing listen to the full episode below:
Apple Podcast: https://podcasts.apple.com/gb/podcast/001-think-progress-not-perfection-with-emmanuel-aremu/id1498805737?i=1000465399933
Spotify: https://open.spotify.com/episode/6j3OqwdbtwAjMn6IFXDWOX?si=JSZHbxgDSW-zPmg8RtMkHg&nd=1&dlsi=997d3cd77a2a498e
Link to everything: https://linktr.ee/zerocaloriemarketing
Welcome to Zero Calorie Marketing season 3!
Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
Rounding up this season of ZCM is Nina Nguyen, senior marketing manager for Finecast. Finecast is a leading addressable TV company which enables advertisers to personalise TV ads across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver relevant ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access.
About us:
Nina can be found here: https://www.linkedin.com/in/nina-nguyen-291850101/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
Welcome to Zero Calorie Marketing season 3!
Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
Joining us for episode 4 is Natasha Lytton who is currently part of the Seedcamp leaderhip team. Seedcamp is Europe's seed fund, identifying and investing early in world-class founders attacking large, global markets and solving real problems using technology.
The Seedcamp Nation includes over 440 startups building breakout businesses that change the way people live, interact and buy and includes publicly listed UiPath, Wise, and unicorns Revolut, Hopin, Sorare, Pleo, wefox, Grover and viz.ai along with fast-growing businesses such as Ezra, THIS and Synthesia.
Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support, and a global network built upon more than a decade's experience backing exceptional talent.
About us:
Natasha can be found here: https://www.linkedin.com/in/natasha-lytton/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
Welcome to Zero Calorie Marketing season 3!
Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
This episode we are joined by hosts Suds' good friend Mollie Woolnough-Rai. Mollie is currently the senior marketing manager for Penny Black who connect brands and their customers at the moment of unboxing to create the personalised experiences that every customer wants. Via their revolutionary new marketing channel, digital meets analogue to make memorable moments that build loyalty.
About us:
Mollie can be found here: https://www.linkedin.com/in/molliewoolnoughrai-seniormarketingmanager/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
Welcome to Zero Calorie Marketing season 3! Your go to podcast created for marketers by marketers.
We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
Joining us for episode 2 is Hungarian power house Krisztina Gyüre, marketing manager at Datatonic and also more notably Google Cloud's Partner of the Year for MLA! Datatonic are a team of data experts who enable businesses to accelerate impact through cloud data engineering, advanced analytics and AI.
About us:
Krisztina can be found here: https://www.linkedin.com/in/krisztinagyure/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
Welcome to Zero Calorie Marketing season 3! Your go to podcast created for marketers by marketers.
We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
Kicking things off we have guest Fiona Stevens, a B2B Marketing for almost fifteen years, building on and offline expertise across UK, European, APAC and US markets. From start-up to established business she has had experience working in and managing both in-house and agency teams.
Fiona can be found here: https://www.linkedin.com/in/fionastevens1/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
About us:
From the publisher's feed