Zero Calorie Marketing

Inside SaaS Partner Management & Modern Marketing Trends | Spotler’s Rich & Jess

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  • How do SaaS partnerships and martech shape today’s marketing landscape?

  • In this episode, we chat with Rich (Partner Manager) and Jess (Marketing Expert) from Spotler to uncover:

  • ✅ What a Partner Manager actually does (and why it’s critical for SaaS growth)
  • ✅ Jess’s take on the biggest marketing shifts over the last 8 years
  • ✅ Martech demystified—how it’s changing the game
  • ✅ Design trends, content marketing evolution & funnel anxieties in 2024
  • ✅ How to ensure partners get REAL value (not just logos on a slide)

  • Plus, their 3 must-read books, podcasts, and SaaS tools—and blunt advice for marketing managers.

  • 🔗 LINKS & RESOURCES:

  • Suds: https://www.linkedin.com/in/sudarshansingh1/

  • Rich: https://www.linkedin.com/in/richardmelis/

  • Jess: https://www.linkedin.com/in/jessica-brick-419b7994/

  • Spotler: https://spotler.com/en-gb

  • Interesting Content: https://www.interestingcontent.co.uk/b2bvideo

  • Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

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    Zero Calorie MarketingBy Zero Calorie Marketing