#003 - In this podcast Andrew explains how the LinkedIn algorithm can be best used by Solopreneurs and small business owners have little time to maximise their marketing time with and on LinkedIn. 

LinkedIn is one of the best B2B marketing tools for a solopreneur or small business owner.
Unfortunately, you may like me get caught up in the LinkedIn algorithm issues and only when I understood it more a few years ago did things improve. 

Tips will be shared about LinkedIn groups, repurposing posts and other time saving tips. In understanding the LinkedIn algorithm you will:

• 1. Improve the number of followers you will get
• 2. Focus on your niche or sector and then be seen on a frequent basis 
• 3. Add leads to your sales pipeline which we hope results in good profitable business for you.  

The questions and topics in this episode I will cover include:  

1. 00.49 - What is the LinkedIn landscape solopreneur or small business owner benefit
2. 02:31 - My 10 day daily LinkedIn experience share using Canva as main tool 
3. 03:07 - Why you need to be careful using automated LinkedIn social media posting
4. 05:19 - How does the LinkedIn algorithm work? 
   • 05:56 - LinkedIn Algorithm post filter stage 1 - Content Check - Is it safe? 
   • 06:16 - LinkedIn Algorithm post filter stage 2 - User flagging
   • 07:19 - Algorithm monitoring of Report this post and Hide this post user flags
   • 08:18 - LinkedIn Algorithm post filter 3 -  Universal Content Filtering 
   • 09:19 - LinkedIn algorithm post filter 4 - Human Editors - check your post 
5. 11:16 - Aligning to the LinkedIn algorithm to make it work for you 
6. 12:11 - Why you should make your LinkedIn posts mobile friendly and other tips
7. 14:54 - How you can make the LinkedIn algorithm work for you
8. 17:37 - Understanding the LinkedIn algorithm to grow your LinkedIn network
9. 20:21 - Your LinkedIn company page, the algorithm, your posts and followers

Show notes :

Link to Zurich Networking group website - www.zurichnetworkinggroup.com with podcast show notes, speaker bio.

Content Reference / Useful Links (No affiliation):

LinkedIn

LinkedIn Blog - Website

Social Content Publishing:

Canva - Images - Post Design - Free or low subscription per month
Zoho Social - low subscription required as client
Loomly - posting - initial free period then a subscription

We hope you enjoyed our first LinkedIn podcast and the third "In the Loop" episode.   
Should you want to know more about LinkedIn and other small business or solopreneur business topics, why not hit the subscribe or rss feed button and join us in our journey. 

Support the show