Marketing strategy SOSTAC model provides a structure and blueprint to support and guide organisations to achieve objectives and meet strategic imperatives. Key elements discussed include using SWOT analysis to capture information from a Situation analysis, setting Objectives using the SMART format, using the TOWS matrix to establish a Strategy. The operational part of the planning model is covered using Tactics (plans and programmes), Action (orchestration and timing) and Control (KPIs from objectives and ROI).

In this podcast, Rasmus and Andrew discuss Blockchain's relevance to Pharma, including real-life applications like Mediledger's use of Ethereum for drug return management. They cover the benefits of drug track and trace, an important topic to the industry. Show notes reference the FDA and EU's interest in Blockchain adoption. Listeners will learn about the benefits of drug track and trace and more detailed show notes are available on the group website together with a transcript download.

Join Andrew and Rasmus in episode 4 as they discuss the basics of Blockchain, including its history, capabilities, and importance for the future. They cover topics such as the power of Blockchain, how it's used, and the level of trust required. They also touch on recent developments, atomic swaps and more. Visit www.zurichnetworkinggroup.com for show notes, a transcript copy and Rasmus's contact information. Subscribe to learn more about Blockchain, other business topics and to hear about local Zurich businesses.

Join us on this episode as we chat with Luc, founder of Skypelanguageschool.net, and gain insights into his business, his team, and how they help executives, managers, and language learners develop their Dutch, German and other language skills. Discover their flexible learning options and business model, the type of students attracted to the school, how they find their teachers, their offer and how they market and attract students. Don't forget to visit Luc's LinkedIn profile and Skypelanguageschool.net.

Maria Ryder, Co-Start-Up Founder of Exclusive Event Solutions GmbH, discusses why she and her husband created an event solutions business for clients in Switzerland during the pandemic. With over 15 years of experience in the industry, they saw it as a logical move when they moved to Switzerland. Maria shares how her past experience and passion for events will aid the success of their business. She also gives advice on the importance of planning, flexibility, and sustainability to create memorable experiential events.

On this podcast, Coach Michael Simmonds from Zurich joins Andrew to discuss anxiety. He shares his expertise and personal experiences on the topic and offers practical tips on how to view anxiety as an opportunity to learn more about ourselves and develop self-awareness. One of the highlights of the episode is when Michael shares tension release exercises (TRE) that can be done at home or in small spaces by people of all ages and body types. The show notes and transcript are available on the Zurich Networking Group website.

In this #poweryourpotential series podcast you will gain insight into Luc`s business, those he works with and how they help executives, managers and those needing flexible learning options to develop their language skills. 

As a prospective student or teacher seeking to collaborate, you will learn more about the Skypelanguageschool.net, where to find them, its business model and their flexibie learning offer.

For those seeking to start a language school online, speak English as a foreign language or just interested in business generally, you will find this podcast interesting. 

Topics covered include:

• 00:00 Introduction
• 01:59 What type of students are attracted to your school?
• 04:37 How do you find your teachers?
• 06:09 Is your offering more skills or exam based for students? 
• 07:55 The flexibility of enquiring or signing-up explained 
• 09:54 Evidential student feedback and learning experiences explained
• 12:11 How do you market and attract students?
• 15:20 Which languages are you requested to teach the most?
• 18:08 Close and thank you 

For Luc`s school  website and LinkedIn personal profile information:

• Luc`s Linkedin profile
• Skypelanguageschool.net

We hope you enjoyed this local business founder episode and PLEASE remember to subscribe for more #poweryourdevelopment content in future episodes. 

Thank you very much,
Andrew

#007 - In this podcast Michael and Andrew will discuss Anxiety, its issues and Michael offers his advice as a coach together with references to resources listed below.

Questions covered include:
00:00 Start and welcome
00:58 Introduction to anxiety question response by Michael on the background to the issue.
04:04 Coping with anxiety - Michael goes into more detail
06:33 Symptoms and causes and potential hypnotic state affecting some anxiety sufferers
08:06 Seeing the issue as a challenge to learn more about ourselves and be self-aware
09:17 Tip 1 - Self awareness and reflection exercise  and Tip 2 conscious breathing
13:38 Tip 3 -  tension release exercises (TRE) which can be done at home or in small rooms with ease by most people no matter their age nor body shape.
15:59 Many will not act on self-help, how does a professional coach help?
19:39 How do you work with clients and what should they expect?

Important Website Links:

Tension & Trauma Releasing Exercises Official Coaches List

Tension and Trauma Releasing Exercises Video

For show notes and Michael`s contact information:

Please visit the Zurich Networking Group website to read the page containing the podcast, show notes and speaker bio

We hope you enjoy our seventh episode as we have a good introductory conversation on anxiety and highlight some tips to help you to understand the problem and help yourself. 

Would you like more of this content or similar owner business podcast content? 

If so, why not hit the subscribe button NOW!

Join us in our journey as we share more local Zurich business owner stories or knowledge shares. 

In this first podcast series, today you will learn more about Maria Ryder and her decision together with her husband to start a new business in Switzerland, to relocate and more. 

Having both been in the meetings, events and conference organising industry for over 15 years, it was a logical move to start again when they arrived in Switzerland.

Maria in this episode explains what her past experience has taught her, how her obvious passion for events and making memories will help her and the team to be successful as they work through their first year of trading in Switzerland.

Maria takes time out during the podcast to share insight and advice, she reiterates the importance of planning, flexibility and how sustainability makes an event even more experiential

Questions covered include:

• 01:04 - Maria talks about her passion for event organisation and management
• 02:13 - The secret for organising a  successful and memorable event 
• 04:07 - The importance of flexibility
• 05:29 - Managing multiple event demands and suppliers professionally
• 08:05 - Past experience and its importance today for launching in Switzerland
• 10:40 - Making the best situation possible out of the COVID-19 pandemic 
• 13:30 - Hybrid event solutions during COVID-19 
• 15:10 - The importance of supporting local suppliers and relationships
• 16:35 - Advice for someone organising their first event 
• 18:00 - Experiential events and the future

 For show notes and Maria`s contact information:

Link to our group website - www.zurichnetworkinggroup.com full podcast show notes, speaker bio and contact information

We hope you enjoyed this local business founder episode and PLEASE remember to let us know if you would like a specific topic or industry covered in a future episode. 

You would help us to deliver content you want to listen to and to be relevant to our new audience. 

If you do get 5 minutes, why not take a look at our group resources and find out more about the people who are sharing their knowledge and their businesses.

In this first podcast series you will gain an overview of the SOSTAC planning model and its use in developing a business strategy. SOSTAC provides a structure and blueprint to support and guide organisations to achieve objectives and meet strategic imperatives.

Some of the key elements discussed in the podcast include using the familiar SWOT analysis to capture information from a Situation analysis, setting Objectives using the SMART format and using the TOWS matrix to establish a Strategy. Information is also given on the operational part of the planning model which involves the Tactics (plans and programmes), Action (orchestration and timing) and Control (KPIs from objectives and ROI).

Questions covered include:
00:34 - Short overview of content relating to SOSTAC model
00:51 - Why would a company need SOSTAC?
01:21 - What are the key considerations of using the SOSTAC model
03:50 - Situation analysis as a component of SOSTAC
04:40 - Product overview component of SOSTAC
07:12 - Importance of Smart Objectives in SOSTAC
07:57 - Second S of SOSTAC - Strategy
10:25 - Tactics applied in SOSTAC explained
11:25 - Importance of Actions in SOSTAC
12:47 - Controls the last pillar of the SOSTAC model
14:04 - Advice from Dev as a key take-away when using the SOSTAC model
15:02 - Future marketing tips and tricks episodes confirmation


Resource links mentioned in the podcast:

www.sostac.org

Writing Smart Goals

Link to Zurich Networking  Group website page: Episode 5 - SOSTAC Strategic Marketing Model Introduction

We hope you enjoy our first strategic marketing episode and PLEASE remember to let us know if you would like a specific topic or industry covered as a case study in a future episode. 

You would help us to deliver content you want to listen to and to be relevant to our new audience. 

If you do get 5 minutes, why not take a look at our group resources on our website and find out more about the people in Switzerland who are sharing their knowledge and their businesses.