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003. Part 2- The Framework & Psychology of Value: Baking in Value Into Everything You Do
On this episode of the podcast we dive deeper into the concepts we touched on in Episode 2. We explore the idea that value doesn't equal more information, but that it in fact equals results and transformation. And what is the way to that transformation? It's through the psychology of our needs and the way we make buying decisions. In this episode we talk about:
Join me as we break down some of the ideas and misconceptions around what "giving value" means in our businesses and explore this new way of thinking about value!
RESOURCES MENTIONED:
Maslow's Hierarchy
The Elements of Value from Bain & Co.
B2B & B2C Elements of Value Charts
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By Danait Berhe
5
66 ratings
On this episode of the podcast we dive deeper into the concepts we touched on in Episode 2. We explore the idea that value doesn't equal more information, but that it in fact equals results and transformation. And what is the way to that transformation? It's through the psychology of our needs and the way we make buying decisions. In this episode we talk about:
Join me as we break down some of the ideas and misconceptions around what "giving value" means in our businesses and explore this new way of thinking about value!
RESOURCES MENTIONED:
Maslow's Hierarchy
The Elements of Value from Bain & Co.
B2B & B2C Elements of Value Charts