Seen, Sought After, & Sold Out

Seen, Sought After, & Sold Out

By Danait BerheBusinessMarketing
Download on the App Store

Seen, Sought After, & Sold Out episodes

  • 7. Decoding The Difference Between Messaging, Positioning, and Content

    So what's the difference between messaging, positioning, and content? It sounds like these words are used interchangeably and sometimes in confusing ways. Let's break down how they are different AND work together to help you get in front of the right people and be heard!

    If you want help and support creating messaging that makes you impossible to ignore to the right people who are looking for the solution you provide, join me for the 3-day hands-on workshop, Impossible to Ignore™️: Create Messaging That Gets People To Pay Attention. Get all the details and register at the link below!

    https://danaitbg.com/workshop















    15 min
  • 6. 6 Things You Need to Create Impossible to Ignore Messaging

    In this episode, I'll be sharing the 6 things that you need in order to make your messaging impossible to ignore to the right people. It doesn't matter if you have a potent message if it isn't getting the right people to listen and pay attention. Let's change that!


    If you want help and support creating messaging that makes you impossible to ignore to the right people who are looking for the solution you provide then join me for the 3-day hands-on workshop, Impossible to Ignore™️: Create Messaging That Gets People To Pay Attention. Get all the details and register at the link below!

    https://danaitbg.com/workshop


    Links

    - Register for the 3-Day Workshop

    - Subscribe to the YouTube Channel

    - Connect with Danait on Instagram

    - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales!

    - Episode Transcript


    30 min
  • 5. How To Position Yourself As The Go-To Expert

    If you want to be seen as a leader and go-to in your industry, you're gonna want to listen to this! In this episode, we dive into positioning yourself as the go-to expert and the 3 core things you need to do that well. We'll cover  

    - People 

    - Process 

    - Perspective

    Links

    - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales!

    - Subscribe to the YouTube Channel 

    - Connect with Danait on Instagram


    - Episode Transcript


    22 min
  • 4. 2 Surprising Ways To Better Articulate The Value Of Your Offers

    We hear it all the time, "articulate the value of what you do" but what does that REALLY mean? In this video, I'm going to share 2 not so obvious ways to articulate the value of your offers without any convincing energy. We'll cover

    - What value actually is and who determines it

    - What we need to focus on instead of our offers

    - 2 levers to pull to help your dream clients understand the value of your offers, no convincing energy needed

    -------------------

    Links

    - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! 

    - Subscribe to the YouTube Channel 

    - Connect with Danait on Instagram


    - Episode Transcript


    17 min
  • 3. Why Your Ideal Client Avatar Is NOT Enough & What You Need Instead

    Want to make effortless sales? I've got you covered! In this video, we discuss why your ideal client avatar is not enough to help you create messaging that connects and converts. Instead, I will break down the 5 decision-making factors you need to address in your messaging that will help you to sell with ease!


    Links

    Subscribe to the YouTube Channel
    Connect with Danait on Instagram
    Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales!
    Episode Transcript

    20 min
  • 2. What it REALLY takes to stand out online (and explode your reach)

    Frustrated by feeling like there's so much noise and unsure how to stand out in a way that is authentic and true to you? In this episode, host Danait Berhe, takes you through what it really takes to stand out online (social media not required)! We'll talk about


    - The difference between primary and secondary differentiators
    - And the 3 timeless differentiators you actually need to stand out online


    Links

    Subscribe to the YouTube Channel
    Connect with Danait on Instagram
    Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales!
    Episode Transcript 

    20 min
  • 1. Why It's Your Messaging And NOT Your Marketing That's Hurting Your Sales

    In this episode, host Danait Berhe, is going to help you determine how to make sure your marketing and messaging is getting you in front of more clients and booking them consistently.


    - We’ll talk about the real culprit to not seeing results
    - How to figure out what’s working and not working
    - What to fix in order to start seeing results

    Links

    - Subscribe to the YouTube Channel
    - Connect with Danait on Instagram
    - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales!
    - Episode Transcript

    8 min
  • Welcome & What To Expect

    In this episode, host Danait Berhe, welcomes you to the Seen, Sought After, & Sold Out Podcast which exists to help you uncover your unique messaging, position yourself as the go-to, and sell with ease and consistency.  Danait also shares a bit about her entrepreneurial journey and what she hopes you will get out of these episodes.


    Links

    • Subscribe to the YouTube Channel
    • Connect with Danait on Instagram
    • Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! 
    • Episode Transcript
    • 17 min
    • 3 Skills That Will Help You Thrive (Despite Coronavirus)
      We are in uncharted waters right now and it can feel so overwhelming and like we don't have any control over what happens next. In this episode, I challenge that thought process and share with you three (3) unique skills that all entrepreneurs are equipped with that will help them weather this storm. 
      These 3 skills will help you dig deep, exercise some entrepreneurial muscles that you might not have in a while, and see this uncertain time as an opportunity for growth and learning instead of the doom and gloom all around us. 
      We dive into:
      3 unique skills all entrepreneurs have by virtue of being an entrepreneur
      How to take charge of what happens next instead of being a victim of circumstance
      Examples of other entrepreneurs who used these skills during economic downturns and came out on the other side stronger
      Ideas and ways you can show up as a servant leader during this time
      I'm so excited to share this episode with you and I hope it encourages and empowers you as we all navigate our new normal.
      38 min
    • Date Your Money, Love Your Money, Own Your Money with Nicole Iacovoni

      Let's talk about all things money! The topic of money comes up a lot and not often enough in the entrepreneurial space. Usually, when we are talking about money it's in the context of make a zillion dollars in one day or scaling or hiring. We usually aren't talking about the psychology of money and how that influences our behaviors. In today's episode, I deep dive with guest Nicole Iacovoni, a financial therapist, into this topic.

      Nicole talks about money in such a loving way and really encourages us to build up a healthy relationship with our money just like we would a spouse or friend. We get into things like

      • Nicole's story about her money journey
      • The difference between financial coaches and financial therapists
      • Human psychology and how that affects our behavior when it comes to money
      • How to look at your relationship to money like you do the human ones in your life
      • My own struggles with money in my business
      • How to have regular money dates and how they can help you make more money and keep more of your money
      • This episode is jam-packed with so many gems and I can't wait for you to dive in!

        IMPORTANT LINKS

        Where to find Nicole Iacovoni & Free Resources:

        • Website 
        • Instagram @nicoleiacovoni
        • Facebook nicoleiacovoni
        • Date Your Money Planner- Feel more confident & cozy with your money right away by downloading Nicole’s free "date your money" planner
        • Come hang out with me on Instagram

          Interested in working together? Head here to learn more about our approach!

          47 min

        About Seen, Sought After, & Sold Out

        From the publisher's feed

        The Seen, Sought After, & Sold Out podcast, hosted by Danait Berhe, is all about helping you become the go-to expert in your industry through empathy driven messaging, positioning, and sales…