Seen, Sought After, & Sold Out

Seen, Sought After, & Sold Out

By Danait BerheBusinessMarketing
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Seen, Sought After, & Sold Out episodes

  • $650k in Revenue Later & the Path to Impactful + Profitable Brands
    Have you ever wondered what makes the brands that are really successful work? I sure did. Two years ago I started to research and dig into these businesses to see what that was. What I found wasn't the latest and greatest marketing strategies or hacks. What I found was that the businesses that were successful had 4 things in common. Those 4 things they had in common are the basis for my Vision to Impact Method. 
    In this episode I do a deep dive into 4 pillars that create strong and sustainable businesses. These pillars have nothing to do with a specific type of business model or marketing strategy. These pillars are what allow you to build a profitable and impactful business on your terms. We dive into:
    What should be at the core of everything you do
    The #1 thing you need to have in place before you start trying out marketing strategies 
    How to stay focused only on the things you need to in a world full of get rich quick schemes
    What having an impact really consists of
    I can't wait to dive into this episode and share all my learnings from the last 2 years of working alongside clients and getting them these results!
    25 min
  • 006. What Magnets & Your Business Have in Common
    Magnets are incredibly fascinating in how they work and what makes them tick. In this episode, I talk about 3 principles that define a magnet and make it work and then apply those principles to our own business building. These 3 principles from the science world allow us to create brands that go deeper instead of wider, attract our ideal clients consistently, and allow us to be ahead of the game.
    We talk about things like:
    What actually makes a business work 
    How you can create a magnetic brand that attracts and converts people
    What it takes to make your brand stand-out from all the noise 
    Let's dive in and learn how we can model our businesses after magnets!
    14 min
  • 005. Building a Business On Your Own Terms with Kate McCarthy

    On this episode, I have my lovely friend Kate K. McCarthy on to talk with me about Building a Business On Your Own Terms.  Kate McCarthy is a former non-profit-lifer turned mentor and coach who’s obsessed with helping wholehearted entrepreneurs and creatives build braver brands and businesses, navigate the mess and the magic of the entrepreneurial journey, and really show up - for their businesses, for their people, and, most importantly, for themselves. A self-described fresh air enthusiast and host of A Braver Brand: The Podcast, she lives out in the Pacific Northwest with her husband, Patrick, their two cats, and a puppy named Tonks. 

    Kate and I dive into what it really means to build a business on your own terms and what it looks like when thats not the case. We dig into things like:

    + Self awareness

    + Knowing the difference between doing the necessary tasks to build a business and doing tasks that aren't in alignment

    + How to know when you aren't doing things you want to be doing

    + The difference between procrastination and avoidance 

    I can't wait for you to dive into this episode and get to know Kate who is such a grounded and whole hearted entrepreneur. 


    LINKS FROM THE EPISODE:

    + Find Kate:  Website // Instagram // A Braver Brand: The Podcast


    1 hr 5 min
  • 004: What is the Cost of Your Dreams?
    Do you ever listen to the noise of entrepreneurship and feel uneasy about the message you hear? Do you ever feel guilt around how you’re showing up and making your dreams happen? This episode is for you, friend! In this episode we dive into the concept of understanding what they cost of your dreams are and then choosing to structure your business and your mentors around your dreams as opposed to structuring your dreams around the people you happen to be listening to. This episode will help you understand the cost of your dreams and more intentionally surround yourself with the right resources so you actually achieve them!
    24 min
  • 003. Part 2- The Framework & Psychology of Value: Baking in Value Into Everything You Do

    On this episode of the podcast we dive deeper into the concepts we touched on in Episode 2. We explore the idea that value doesn't equal more information, but that it in fact equals results and transformation. And what is the way to that transformation? It's through the psychology of our needs and the way we make buying decisions. In this episode we talk about:

    • Maslow's Hierarchy of Needs
    • The Elements of Value Pyramid
    • The 5 steps on how to bake in those elements of value into everything you create
    • What role messaging plays in communicating value

      • Join me as we break down some of the ideas and misconceptions around what "giving value" means in our businesses and explore this new way of thinking about value! 

      RESOURCES MENTIONED:

      Maslow's Hierarchy

      The Elements of Value from Bain & Co. 

      B2B & B2C Elements of Value Charts 


      36 min
    • 002. Part 1- Why Content Doesn't Equal Value

      Ever wonder what the phrase  "give value" or "provide value" actually means? We hear that thrown around a lot in the context of creating more and more content, but I want to challenge this idea and explain why this doesn't make much sense. In the first part of this two part series I talk about

      • Challenging the idea that more is more
      • Why creating more content doesn't necessarily equal giving/providing value 
      • Why this concept of content = value is business owner centric and doesn't serve you or your audience
      • The definition of value
      • Introduction to the psychology of value 
      • The secret of what providing value is 

        • In this episode we will deep dive into this idea that we all bought into hook, line, and sinker but that doesn't actually translate into more money in our bank accounts or impacting people in big ways. 

        25 min
      • 001: Bullying, Depression, Feeling Lost & Entrepreneurship- My Origin Story

        In this episode, my good friend Kate McCarthy of katekmccarthy.com interviews me for my origin story. I really struggled to release this episode because I didn't think it mattered, but I am a firm believer that sharing our stories is how we change the world. My business exists because of and for my story and so it was necessary that I found a way to get it out there. I'll be taking you behind the scenes of

        • Navigating two worlds 
        • Being  heavily bullied growing up
        • The deep depression I experienced as a result of that
        • Using creativity as an outlet
        • Veering away from creativity in college to pursue other interests
        • Feeling lost about my direction in life
        • Starting a furniture refurbishing business/hobby
        • The birth of The Asmara Agency 
        • The purpose for my work

          • Join Kate and I as we delve into the twists and turns that led to entrepreneurship and the bigger purpose and meaning behind the work that I do!

          39 min

        About Seen, Sought After, & Sold Out

        From the publisher's feed

        The Seen, Sought After, & Sold Out podcast, hosted by Danait Berhe, is all about helping you become the go-to expert in your industry through empathy driven messaging, positioning, and sales…