Seen, Sought After, & Sold Out

By Danait Berhe

The Seen, Sought After, & Sold Out podcast, hosted by Danait Berhe, is all about helping you become the go-to expert in your industry through empathy driven messaging, positioning, and sales strat... more

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FAQs about Seen, Sought After, & Sold Out:

How many episodes does Seen, Sought After, & Sold Out have?

The podcast currently has 19 episodes available.

Seen, Sought After, & Sold Out episodes:

February 20, 2020 $650k in Revenue Later & the Path to Impactful + Profitable Brands
Have you ever wondered what makes the brands that are really successful work? I sure did. Two years ago I started to research and dig into these businesses to see what that was. What I found wasn't the latest and greatest marketing strategies or hacks. What I found was that the businesses that were successful had 4 things in common. Those 4 things they had in common are the basis for my Vision to Impact Method.
In this episode I do a deep dive into 4 pillars that create strong and sustainable businesses. These pillars have nothing to do with a specific type of business model or marketing strategy. These pillars are what allow you to build a profitable and impactful business on your terms. We dive into:
What should be at the core of everything you do
The #1 thing you need to have in place before you start trying out marketing strategies
How to stay focused only on the things you need to in a world full of get rich quick schemes
What having an impact really consists of
I can't wait to dive into this episode and share all my learnings from the last 2 years of working alongside clients and getting them these results!
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25min
February 20, 2020 006. What Magnets & Your Business Have in Common
Magnets are incredibly fascinating in how they work and what makes them tick. In this episode, I talk about 3 principles that define a magnet and make it work and then apply those principles to our own business building. These 3 principles from the science world allow us to create brands that go deeper instead of wider, attract our ideal clients consistently, and allow us to be ahead of the game.
We talk about things like:
What actually makes a business work
How you can create a magnetic brand that attracts and converts people
What it takes to make your brand stand-out from all the noise
Let's dive in and learn how we can model our businesses after magnets!
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14min
June 18, 2019 005. Building a Business On Your Own Terms with Kate McCarthy
On this episode, I have my lovely friend Kate K. McCarthy on to talk with me about Building a Business On Your Own Terms. Kate McCarthy is a former non-profit-lifer turned mentor and coach who’s obsessed with helping wholehearted entrepreneurs and creatives build braver brands and businesses, navigate the mess and the magic of the entrepreneurial journey, and really show up - for their businesses, for their people, and, most importantly, for themselves. A self-described fresh air enthusiast and host of A Braver Brand: The Podcast, she lives out in the Pacific Northwest with her husband, Patrick, their two cats, and a puppy named Tonks.
Kate and I dive into what it really means to build a business on your own terms and what it looks like when thats not the case. We dig into things like:
+ Self awareness
+ Knowing the difference between doing the necessary tasks to build a business and doing tasks that aren't in alignment
+ How to know when you aren't doing things you want to be doing
+ The difference between procrastination and avoidance
I can't wait for you to dive into this episode and get to know Kate who is such a grounded and whole hearted entrepreneur.

LINKS FROM THE EPISODE:
+ Find Kate: Website // Instagram // A Braver Brand: The Podcast

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1h 5min
June 11, 2019 004: What is the Cost of Your Dreams?
Do you ever listen to the noise of entrepreneurship and feel uneasy about the message you hear? Do you ever feel guilt around how you’re showing up and making your dreams happen? This episode is for you, friend! In this episode we dive into the concept of understanding what they cost of your dreams are and then choosing to structure your business and your mentors around your dreams as opposed to structuring your dreams around the people you happen to be listening to. This episode will help you understand the cost of your dreams and more intentionally surround yourself with the right resources so you actually achieve them!
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24min
June 04, 2019003. Part 2- The Framework & Psychology of Value: Baking in Value Into Everything You Do
On this episode of the podcast we dive deeper into the concepts we touched on in Episode 2. We explore the idea that value doesn't equal more information, but that it in fact equals results and transformation. And what is the way to that transformation? It's through the psychology of our needs and the way we make buying decisions. In this episode we talk about:
Maslow's Hierarchy of Needs

The Elements of Value Pyramid

The 5 steps on how to bake in those elements of value into everything you create

What role messaging plays in communicating value
Join me as we break down some of the ideas and misconceptions around what "giving value" means in our businesses and explore this new way of thinking about value!
RESOURCES MENTIONED:
Maslow's Hierarchy
The Elements of Value from Bain & Co.
B2B & B2C Elements of Value Charts
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36min
May 29, 2019002. Part 1- Why Content Doesn't Equal Value
Ever wonder what the phrase "give value" or "provide value" actually means? We hear that thrown around a lot in the context of creating more and more content, but I want to challenge this idea and explain why this doesn't make much sense. In the first part of this two part series I talk about
Challenging the idea that more is more

Why creating more content doesn't necessarily equal giving/providing value

Why this concept of content = value is business owner centric and doesn't serve you or your audience

The definition of value

Introduction to the psychology of value

The secret of what providing value is
In this episode we will deep dive into this idea that we all bought into hook, line, and sinker but that doesn't actually translate into more money in our bank accounts or impacting people in big ways.
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25min
May 29, 2019001: Bullying, Depression, Feeling Lost & Entrepreneurship- My Origin Story
In this episode, my good friend Kate McCarthy of katekmccarthy.com interviews me for my origin story. I really struggled to release this episode because I didn't think it mattered, but I am a firm believer that sharing our stories is how we change the world. My business exists because of and for my story and so it was necessary that I found a way to get it out there. I'll be taking you behind the scenes of
Navigating two worlds

Being heavily bullied growing up

The deep depression I experienced as a result of that

Using creativity as an outlet

Veering away from creativity in college to pursue other interests

Feeling lost about my direction in life

Starting a furniture refurbishing business/hobby

The birth of The Asmara Agency

The purpose for my work
Join Kate and I as we delve into the twists and turns that led to entrepreneurship and the bigger purpose and meaning behind the work that I do!
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39min
May 29, 2019 00: Intro- What to Expect From This Podcast
A quick little intro of who I am and what you can expect from this podcast!
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11min
March 27, 2019 EP 000 Intro
This is a test episode!
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1min

FAQs about Seen, Sought After, & Sold Out:

How many episodes does Seen, Sought After, & Sold Out have?

The podcast currently has 19 episodes available.