In this episode of Path to Profit, we’re breaking down why marketing goals are essential for business growth and how to set goals that actually move the needle. No more guessing, no more wasted efforts... just clear, measurable strategies that drive real results.

If you’re tired of working hard without seeing consistent progress, this episode will show you how to set up your marketing for success.

What You’ll Learn in This Episode:

• What marketing goals actually are—and why vague goals like "I want more sales" won’t cut it.
• How to use the SMART framework to set clear, measurable goals that keep you focused.
• How to align your marketing goals with your revenue goals—so every effort ties back to making money.
• Common mistakes to avoid when setting marketing goals (and what to do instead).
• Examples of marketing goals you can set right now—whether you’re focused on traffic, conversions, or customer retention.

Need some support? My team and I would love to help you inside our program E-commerce Profit Plan. And if you have questions or need a bit more clarity about what we offer, feel free to book a call here.

Ready for the Next Step?

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://hq.jancechartae.com/epp-all-access