In this episode of Path to Profit, we’re tackling one of the biggest struggles for business owners—knowing what to post. I’m sharing my foolproof, three-category system to make sure you never run out of content ideas:

• Audience: Tap into questions, DMs, and struggles your customers share.
• Brand & Products: Showcase your story, behind-the-scenes, and creative ways to highlight your offers without feeling salesy.
• Trends & Inspiration: Stay ahead by adapting trending content to fit your brand.
• 
  

You’ll also learn how to batch and repurpose your ideas so you’re not scrambling every day. If you’ve ever sat there thinking, “What do I post today?”, this episode is your game plan.

🎯 Join the $9 Content to Customer Challenge – August 11–15

Register Here: https://hq.jancechartae.com/customer-to-content-sm

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

In this episode, Jance explains how to use content strategically for visibility, traffic, and sales. He introduces the concept of a content funnel with visibility content at the top, followed by traffic, and then sales content.

The episode also covers common content mistakes and why content might not be converting. Jance challenges listeners to assess their current content strategy and offers a "Content to Customer" challenge.

Join the challenge: https://hq.jancechartae.com/customer-to-content-sm

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

Most people think they need more sales. What they really need is more visibility. In this episode, Jance breaks down how visibility leads to traffic and traffic creates the opportunity for sales. If your content isn’t being seen, your sales will always suffer.

What You’ll Learn:

• Why sales are a byproduct of traffic—and traffic is a byproduct of visibility
• The #1 mistake people make when they say they’re being “consistent”
• What to fix first if your traffic isn’t converting

Join the 5-Day Content Challenge (Aug 11–15)

Build a strategy that gets you seen and gets you paid for just $9.

Click here to join now

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

What You'll Learn: Why posting pretty product photos isn't enough to drive sales, and how to create content that actually makes people want to buy.

Reality Check: People buy with emotion first, then justify with logic. Product photos only cover the logic part.

Join the Challenge: 5-Day Content Strategy Challenge, Aug 11-15, only $9: https://hq.jancechartae.com/customer-to-content

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

Episode Overview: In this first episode of a 7-day content series, Jance breaks down the crucial difference between being consistent and being strategic with your content. She reveals why posting regularly isn't enough and what it really takes to create content that converts.

What You'll Learn: Why posting every day isn't the same as being strategic, and the game-changing difference between consistency and constancy that most creators miss.

Next Steps:

• Join the 5-Day Content Challenge (Aug 11-15) for $9: https://hq.jancechartae.com/customer-to-content

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

In this episode of the Path to Profit podcast, Jance Chartae and Darlene Mitchell delve into the critical topic of smart inventory management and its direct impact on profitability. They discuss common mistakes small business owners make regarding inventory, the importance of viewing inventory as cash, and the necessity of strategic planning.

Chapters

00:00 Introduction to Smart Inventory

03:04 Darlene's Background and Expertise

05:55 Understanding Inventory as Cash

08:56 Signs of Poor Inventory Management

11:57 The Importance of Cash Flow and Profit

14:58 The Impact of Inventory on Business Success

17:53 Common Mistakes in Inventory Buying

20:53 The Role of Planning in Inventory Management

23:45 Conclusion and Key Takeaways

26:49 Understanding Inventory Management and Cash Flow

29:23 The Importance of Proactive Business Strategies

32:23 Balancing Inventory Depth and Breadth

35:20 The Role of Data in Business Decisions

40:37 Key Metrics for Product-Based Businesses

45:36 Building a Vision for Your Brand

48:19 The Importance of Mentorship

49:41 Asking for Help in Business

51:01 Proactive vs. Reactive Business Strategies

52:35 Teaching and Learning in E-commerce

53:27 Mindset Shifts for Business Success

55:23 Learning from Mistakes

57:13 The Role of Inventory Management

01:00:55 Building a Supportive Business Network

01:04:57 Taking Action on Inventory Decisions

01:08:05 The Future of Small Businesses

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a

In this episode of the Path to Profit podcast, Jance Chartae discusses the branding strategies of two iconic entertainers, Beyonce and Rihanna, particularly focusing on their haircare brands. The conversation explores how visibility and personal connection are often confused with brand value, emphasizing that successful branding is about clarity and understanding rather than popularity. Jance breaks down the differences in their branding approaches, highlighting Beyonce's structured and legacy-focused strategy versus Rihanna's more personal and lifestyle-oriented approach. The episode concludes with insights on common branding mistakes made by small business owners and the importance of building a brand that stands on its own.

Chapters

00:00 Introduction to Branding and Business Dynamics

03:14 The Impact of Visibility on Brand Success

06:08 Understanding Branding: Clarity Over Popularity

08:55 The Role of Personal Branding and Identity

12:06 Beyonce vs. Rihanna: Different Brand Strategies

14:55 Brand Identity and Consumer Perception

17:50 Analyzing Beyonce's Brand Approach

21:12 Exploring Rihanna's Brand Strategy

24:03 The Importance of Brand Longevity

26:49 Common Mistakes in Small Business Branding

29:46 Final Thoughts on Building a Clear Brand

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

In this episode of Path to Profit, we’re breaking down the billion-dollar beauty move that has everyone talking: Hailey Bieber’s skincare brand, Rhode, was just acquired by E.l.f. Cosmetics for $1 BILLION.

Yes, she’s a celebrity. But this deal didn’t happen because of fame. It happened because of structure, clarity, and strategy.

In this episode, I’m walking you through:

• How Rhode made $212M in sales with just 10 products
• Why their content converts without looking overproduced
• The power of founder-led marketing (and how you can use it even if you’re not famous)
• What Rhode did differently that made them acquisition-worthy
• And why most small brands miss these exact same fundamentals

You don’t need a massive budget or a famous last name to build a brand that works.

But you do need strategy & clarity.

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery