In this episode of Path to Profit, we're talking about the Marketing Mix (also known as the 4 P's of Marketing). These are 4 crucial elements that need to work together to make your business and sales run smoothly.

• What is the marketing mix
• How each "P" impacts your business
• How to bring it all together

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

In this episode of Path to Profit, we’re diving into the difference between branding and marketing — because most people who think they have a sales problem actually have a marketing problem and most people who think they have a marketing problem typically have a branding problem.

• what is branding
• what is marketing
• how branding and marketing work together

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

In this episode of Path to Profit, we’re diving into why so many boutique owners are quitting because I'm sure you're seeing it and I don't want that to impact your mindset about starting or growing your business.

• What it means to build a brand strategy
• Why the industry is becoming less saturated
• How to build a brand the lasts

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

In this episode of Path to Profit, we’re breaking down why marketing goals are essential for business growth and how to set goals that actually move the needle. No more guessing, no more wasted efforts... just clear, measurable strategies that drive real results.

If you’re tired of working hard without seeing consistent progress, this episode will show you how to set up your marketing for success.

• What marketing goals actually are—and why vague goals like "I want more sales" won’t cut it.
• How to use the SMART framework to set clear, measurable goals that keep you focused.
• How to align your marketing goals with your revenue goals—so every effort ties back to making money.
• Common mistakes to avoid when setting marketing goals (and what to do instead).
• Examples of marketing goals you can set right now—whether you’re focused on traffic, conversions, or customer retention.

Need some support? My team and I would love to help you inside our program E-commerce Profit Plan. And if you have questions or need a bit more clarity about what we offer, feel free to book a call here.

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

In this episode of Path to Profit, we’re breaking down the key differences between good marketing and bad marketing so you can stop wasting time on strategies that don’t work.

If you’ve ever felt like you’re putting in the effort but not seeing results, this episode will help you understand what actually moves your business forward and what’s holding you back.

✔️ What makes marketing ‘good’—and why most businesses get it wrong.

✔️ How to tell if your marketing is effective (or if you're just spinning your wheels).

✔️ Why connecting with your audience is more important than just ‘getting attention.’

✔️ The biggest marketing mistakes that waste time and money.

✔️ How to shift from bad marketing habits to a strategy that builds long-term success.

If you’re tired of inconsistent sales and want a clear strategy to grow your business, check out our signature program E-commerce Profit Plan.

Learn more here: https://www.theboutiqueacademy.com/epp

Not sure if it’s the right fit? Let’s talk! Book a free call, and we’ll map out the best next steps for your business.

Book a call here: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery

In this episode of Path to Profit, we’re breaking down what marketing really is (and what it’s NOT), so you can eliminate confusion and start building a system that brings in consistent sales.

If you’ve been feeling stuck, overwhelmed, or like you’re doing everything but still not making enough sales—this episode is for you.

• Why most business owners think they’re marketing—but they’re actually not.
• The real definition of marketing—and how to apply it to your business.
• Why posting content isn’t the same as having a marketing system.

If you’re serious about building a profitable business, I'd love to help you!

Inside E-Commerce Profit Plan, we take you step by step through the exact marketing and sales strategies that turn inconsistent sales into predictable revenue.

Learn more about E-commerce Profit Plan here. Or, if you want to talk through your business and see how we can support you, book a free call and let’s figure out how to help you meet your goals.

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery