In this episode of Path to Profit, we’re breaking down the billion-dollar beauty move that has everyone talking: Hailey Bieber’s skincare brand, Rhode, was just acquired by E.l.f. Cosmetics for $1 BILLION.

Yes, she’s a celebrity. But this deal didn’t happen because of fame. It happened because of structure, clarity, and strategy.

In this episode, I’m walking you through:

• How Rhode made $212M in sales with just 10 products
• Why their content converts without looking overproduced
• The power of founder-led marketing (and how you can use it even if you’re not famous)
• What Rhode did differently that made them acquisition-worthy
• And why most small brands miss these exact same fundamentals

You don’t need a massive budget or a famous last name to build a brand that works.

But you do need strategy & clarity.

Ready for the Next Step?

If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.

Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.

🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025

📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery