Today, we're excited to welcome Tyler Schmoker (Founder of Winsly) to the Harder Not Smarter Podcast.

Prior to founding Winsly, Tyler spent over 2 decades working as a Fortune 500 Consultant, Security Industry Executive, Professional Soldier, and Paramilitary Advisor, developing and refining operations, intelligence, and business-based best practices that would become the foundation for Winsly. 

Tyler has directly supported client operations in over 50 countries, in some of the most challenging and inhospitable operating environments in the world. 

Tyler is a retired US Army Combat Arms Senior Noncommissioned Officer, having served in Senior Command Staff assignments with extensive Strategy, Project, and Program Management experience leading technical and non-technical teams, in the US, Middle East, Europe, and Asia. Notable experience: 

▪️ Iraq War 

▪️ Korean DMZ 

▪️ Hurricane Katrina, New Orleans Superdome Quick Reaction Unit and Evacuation 

▪️ Minneapolis Riots and Civil Unrest, Private Security Managing Director with over 1100 team members and a $50M P&L 

▪️ Afghanistan Embedded Paramilitary Advisor 

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Tyler Schmoker Links

Winsly LinkedIn Page:  https://www.linkedin.com/company/winslyllc/⁠

Personal LinkedIn Page:

https://www.linkedin.com/in/tyler-schmoker-76997756/

Chapters

00:00 Introduction and Free-flowing Conversation

03:00 Tyler's Background and Approach to Social Media

08:00 Tyler's LinkedIn Consulting Services

11:00 Target Audience for LinkedIn Tradecraft

16:00 Balancing Sales and Community Engagement on LinkedIn

19:00 Transitioning to Full-time Entrepreneurship

27:00 Finding Balance as an Entrepreneur and Family Man

29:00 Tyler's Experience in the Arrowhead 135 Winter Ultra

35:43 Knowing When to Take a Break

39:39 Embracing Failure and Trying New Things

44:18 Developing a Strong Character

48:46 The Success of Joe Rogan

55:32 Military Experience and Transitioning to Corporate Work

59:56 Comparing Afghanistan and Hurricane Katrina

01:05:11 The Fragility of Society and the Importance of Communication

01:08:31 The Impact of Technology and Content Consumption

01:12:21 The Importance of Having a Voice and Alternative Views

01:13:02 Avoiding the Echo Chamber

01:14:13 Future Plans and Growth

01:15:25 LinkedIn Trade Craft and Consulting Business

01:16:07 Wrap-up and Appreciation