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Samantha Noelle, host of the Overcome Her podcast, explains how women often self-sabotage right as business starts improving, not from laziness, but because the nervous system reads success as unsafe and triggers fight, flight, freeze, or fawn behaviours like control, anxiety-busyness, procrastination, or people-pleasing and undercharging. 

She links this to conditioning, childhood stress and trauma, money messaging, epigenetics, and centuries of women being taught to stay small, plus the idea of a “financial thermometer” set point that can cause backsliding through burnout, illness, or chaos. 

She shares tools to regulate and rewire: belly breathing (6-6-6-6), a visualization to integrate feared success, EFT/tapping, and believable affirmations, along with daily self-observation, journaling prompts, and identifying what you gain from chaos versus regulated success so you can safely hold expansion.

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You can also connect with me directly on Instagram at @samanthanoelleco - I would love to connect with you further. You can also email me at [email protected] with questions, comments, and suggestions for show ideas or guests you think would be a good fit for the show. I look forward to hearing from you!

PLEASE NOTE: I do not give advice in DM's, emails, or comments, but I'd love to hear your feedback and know what your "ah-ha" moments or breakthroughs were. Also, feel free to tag @samanthanoelleco in your photos and posts about listening to the podcast and enjoying the episodes.