Okay, so I know email is not the latest craze. However, email is an extremely effective tool for communicating to your congregation. If you can create the right strategy, an email campaign can be more effective than a social media campaign..

One of the things I like about the the email is the fact that with the right tools, I can see who opened the email and acted on the call to action. For me, this is a very effective way to measure how we communicate and whether or not our message is getting through.

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