The Church Marketing Minute

By Darrel Girardier

What's The Church Marketing Minute about?

Hello... I'm Darrel Girardier and I'm the Communications Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the clutter and noise, and getting straight to the point. No interviews, no hour-long murder mysteries or sports talk. Just me getting straight to the point in less than five minutes.

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The Church Marketing Minute episodes:

06.16.2024
Boost Your Email Response Rates
In this episode of "Church Marketing Made Easy," we dive into the powerful AIDA method to help you increase response rates in your email campaigns. Learn how to capture attention with compelling subject lines, generate interest through engaging content, build...
03.13.2020
#144 The Church Just Became Flat
#144 The Church Just Became Flat --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.12.2020
#143 Someone Hit the Cultural Fast Forward Button
#143 Someone Hit the Cultural Fast Forward Button --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.11.2020
#142 Communicating about the Coronavirus
#142 Communicating about the Coronavirus --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.10.2020
#141 The Myth of Creating a Balanced Life
#141 The Myth of Creating a Balanced Life --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.09.2020
#140 Three Quick Tips for Working Remote
#140 Three Quick Tips for Working Remote --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.06.2020
#139 How to Find the Right Project Management Tool
#139 How to Find the Right Project Management Tool --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.05.2020
#138 When to Hire a Full Time Communications Person
#138 When to Hire a Full Time Communications Person --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.04.2020
#137 Why It’s Time to Look for a New Job
#137 Why It’s Time to Look for a New Job --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.03.2020
#136 What I Wish I Knew Before I Started
#136 What I Wish I Knew Before I Started --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.02.2020
#135 The Formula for Creating Great Content
#135 The Formula for Creating Great Content --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.01.2020
#134 Let's Get Uncomfortable
#134 Let's Get Uncomfortable --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.27.2020
#133 Why We Build Landing Pages for Facebook Ads
#133 Why We Build Landing Pages for Facebook Ads --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.26.2020
#132 Effective Sermon Bumpers
#132 Effective Sermon Bumpers --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.24.2020
#130 How to Talk About Giving
#130 How to Talk About Giving --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.21.2020
#129 It's Not What You Say, It's What You Do
#129 It's Not What You Say, It's What You Do --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.20.2020
#128 Why the Medium is the Message
#128 Why the Medium is the Message --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.19.2020
#127 Some Surprising Insights from Text Messaging
#127 Some Surprising Insights from Text Messaging --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.18.2020
#126 Three Key Reasons Your Social Media is Not Working
#126 Three Key Reasons Your Social Media is Not Working --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.14.2020
#125 You Should be Fired
#125 You Should be Fired --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.13.2020
#124 How to Deal with Technophobic Staff
#124 How to Deal with Technophobic Staff --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.12.2020
#123 I've Got a Bad Idea
#123 I've Got a Bad Idea --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.11.2020
#122 How to Double Your Email Open Rates
#122 How to Double Your Email Open Rates --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.10.2020
#121 February Resource Recommendations
#121 February Resource Recommendations --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.07.2020
#120 Dealing with Digital Exhaust
#120 Dealing with Digital Exhaust --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.06.2020
#119 Should Your Church Use TikTok
#119 Should Your Church Use TikTok --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.05.2020
#118 Two Simple Ways to Avoid Creative Burnout
#118 Two Simple Ways to Avoid Creative Burnout --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.04.2020
#117 Four Easter Marketing Ideas for Your Church
Four Easter Marketing Ideas for Your Church --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.03.2020
#116 Three Quick Steps to Managing Yourself
Let's talk about managing ourselves... --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
11.25.2019
#115 Personal vs Church Social Media Accounts
--- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
11.18.2019
#114 Dealing with Rogue Ministries
--- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
11.11.2019
#113 Defining Your Visual Brand
--- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
11.04.2019
#112 Why Your Church is Running Out of Content
--- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
09.30.2019
#111: The Four Skills You Need to Succeed as a Church Communicator
What does it take to be a church communicator? Do you need to know to code or design websites? Or should you be a master at giving presentations? What are the essential skills that you need? That's what I'll cover...
09.23.2019
#110: Why You should Create a Brand Guide
One of the my favorite things about church communications is that you get see everything that's going on inside your church. You're like an air traffic controller. You see when everything is taking off and landing. However, with that view...
09.16.2019
#109: How to Deal with Sub-brands
Every ministry wants their own logo. So how do you with all of these ministries wanting to create their own brand? If you're not careful of all these logos can your brand seem like the ads on the outside of...
09.09.2019
#108: How to Convince Your Boss to Give You Money
One of the ugly truths of church communications is that money is required to do the job. However, most of us don't have massive budgets and we're barely scraping by with what we've got. So how do you get more...
09.02.2019
#107: Three Easy Steps to Assess Your Church's Communication Strategy
Every once in a while you need to take step from all the craziness that is church communications. You need to time to think through what you're doing and if it's actually working. So how do you do this? That's...
08.26.2019
#106: Three Rules before Spending Your Church's Money
We all we want to be good stewards of our church's money. Want to make sure that we spend it in such away that we invest in things that will last, but we don't want to be left behind by...
08.19.2019
#105: The Next Big Area of Growth for Your Church's Digital Strategy
I've been thinking about what's next for our church's digital strategy. What's comes after social media and a website? Where's the next big area of growth for a church's digital strategy? That's what I'll cover in today's episode. Here’s peak...
08.12.2019
#104: Four Things You Need to Know about Text Message Marketing
Recently, I've started to focus on text messaging as a way to communicate with our church's congregation. Why? Well for starters, text messages have a 98% open rate. When you compare it to email, which has a 16% open rate,...
08.05.2019
#103: Choosing a Church Website Host
Looking to create a website for your church? Or maybe move your church's website to a new host? Well, as you probably know, there are a ton of options out there. So in this episode, I'll walk you through how...
07.29.2019
#102: Dealing with High-Pressure Salespeople
Here’s peak inside this episode:What communication channels to use when communicating with salespeople.Best practices when communicating with salespeopleWhat to look for in contracts before you sign them.When to ask for a discount. --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
07.22.2019
#101: Should Churches Use Mobile Giving?
One of the features that you'll find universal amongst online giving providers is mobile giving. The problem is that everyone defines it differently. So in this episode I'll walk you three different features of mobile giving and which one you...
07.15.2019
#100: What to Look for in a Church Online Giving Platform
Today, I’m going to show you a framework that you can use to evaluate these companies and determine which online giving company is right for you. Here’s peek inside this episode:There are a plethora of online giving options in the market.How...
05.13.2019
#99: Why I Left Social Media
In this episode, I'm going to give some personal thoughts on social media and my decision to pull back and re-evaluate its value in my life. --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
05.06.2019
#98: Has Worship Become a Commodity?
Today we’re going to talk through the increasing commoditization of worship. Specifically, the creative aspects of worship and how we, as church communicators contribute to worship through our creative efforts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.11.2019
#97: The Truth about Hiring Someone to Build Your Church's Website
In this episode, I'm going to walk you through what you need to think through before you hire someone to build your church's website. --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
03.04.2019
#96: Things Church Social Media Volunteers Must Do
In this episode I'm going to walk through the four things that I tell social media volunteers when they come to work with our church. --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message
02.25.2019
#95: Using Uber to do Market Research
In this episode, we're going to talk through how you can use Uber to do market research for you church. --- Send in a voice message: https://podcasters.spotify.com/pod/show/girardier/message

What's The Church Marketing Minute about?

Download our free app to listen on your phone

The Church Marketing Minute episodes:

Boost Your Email Response Rates

#144 The Church Just Became Flat

#143 Someone Hit the Cultural Fast Forward Button

#142 Communicating about the Coronavirus

#141 The Myth of Creating a Balanced Life

#140 Three Quick Tips for Working Remote

#139 How to Find the Right Project Management Tool

#138 When to Hire a Full Time Communications Person

#137 Why It’s Time to Look for a New Job

#136 What I Wish I Knew Before I Started

#135 The Formula for Creating Great Content

#134 Let's Get Uncomfortable

#133 Why We Build Landing Pages for Facebook Ads

#132 Effective Sermon Bumpers

#130 How to Talk About Giving

#129 It's Not What You Say, It's What You Do

#128 Why the Medium is the Message

#127 Some Surprising Insights from Text Messaging

#126 Three Key Reasons Your Social Media is Not Working

#125 You Should be Fired

#124 How to Deal with Technophobic Staff

#123 I've Got a Bad Idea

#122 How to Double Your Email Open Rates

#121 February Resource Recommendations

#120 Dealing with Digital Exhaust

#119 Should Your Church Use TikTok

#118 Two Simple Ways to Avoid Creative Burnout

#117 Four Easter Marketing Ideas for Your Church

#116 Three Quick Steps to Managing Yourself

#115 Personal vs Church Social Media Accounts

#114 Dealing with Rogue Ministries

#113 Defining Your Visual Brand

#112 Why Your Church is Running Out of Content

#111: The Four Skills You Need to Succeed as a Church Communicator

#110: Why You should Create a Brand Guide

#109: How to Deal with Sub-brands

#108: How to Convince Your Boss to Give You Money

#107: Three Easy Steps to Assess Your Church's Communication Strategy

#106: Three Rules before Spending Your Church's Money

#105: The Next Big Area of Growth for Your Church's Digital Strategy

#104: Four Things You Need to Know about Text Message Marketing

#103: Choosing a Church Website Host

#102: Dealing with High-Pressure Salespeople

#101: Should Churches Use Mobile Giving?

#100: What to Look for in a Church Online Giving Platform

#99: Why I Left Social Media

#98: Has Worship Become a Commodity?

#97: The Truth about Hiring Someone to Build Your Church's Website

#96: Things Church Social Media Volunteers Must Do

#95: Using Uber to do Market Research