Telling facts will surely make your audience listen, but telling facts WITH a story will make them not only listen, but also comprehend, think, visualize, plan, and act.

In today’s episode of Presenting, Pitching & Public Speaking Podcast, Toni emphasizes how powerful storytelling is for public speaking. She also shares her own real-life experience as an example just to prove the effectiveness of the 4-Step System. The 4-Step System, or a.k.a. Then-Now-How-Action, is one of the vital things you should learn if you want learn how to convey a message through a story. Discover also how being vulnerable could be beneficial to a speaker, how you could use the ‘YOU’ fixation, how humility could go a long way and what are the types of listeners you should be wary of during public speaking.

KEY TAKEAWAYS

Be vulnerable and let them in. When you share personal stories, you make deeper connection and your content becomes memorable.

When you share stories, make it visual and detailed. In this way, they could easily picture it and understand how it similar or different it from their experience or decisions.

‘YOU’ Fixation. One of the best methods to use, may it be in a spoken or written format. Instead of writing or saying phrases with ‘I’, try to change it with ‘you’ content so that it will give more impact to the listener.

4-Step System: Then-Now-How-Action

Step 1: Then. Catalyst for change. When you decided to take the leap.

• Explain and paint a picture of your journey for your audience.

Step 2: Now. Share your current results with humility

• What have changed in your day-to-day, goals, and achievements?

Step 3: How. How did you get to the results?

• Share the system or the process that enabled you to reach the results.

Step 4: Action. What actions are needed to be done to gain the results?

• Remember the ‘you’ fixation when you’re on this part.

VAKAD – different types of people and what they focus on when learning:

• Visual – pictures, clips, videos, etc.
• Auditory – sounds, conversations, sound effects
• Kinesthetic – actions, gestures, feelings
• Auditory-Digital – every minute detail of the story (the brand, the type, the time, etc.)

BEST MOMENTS

• “Your audience need to know that you care.”
• “If they see it, they can be it.”
• “The more we paint the picture, the more we explain how it makes us feel, the more likely it is to connect with people.”

VALUABLE RESOURCES

• Owen Oliver Property
• Progressive Property
• Rob Moore

ABOUT THE HOST

Toni Gargan is a Double World Record-holding Public Speaker, Mentor, Entrepreneur, and Professional Property Investor. She acts as the Director at Owen Oliver Property, a family-run property investment company helping others gain passive income through investing.

Aside from building her amazing property portfolio, she’s also a full-time mentor for property investors through Progress Property and Unlimited Success. Toni has since then discovered her true passion – helping others by training and mentoring through public speaking.

She now hosts her own show, Presenting, Pitching & Public Speaking Podcast, which aims to help you be confident, improve your speaking & communication skills and present better for you, your team, and your business.

CONTACT METHOD

• Toni’s LinkedIn

Toni’s Twitter