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#004 - Eliana Daboul — From Madison Avenue's Ad World to Leading B2B Tech Innovation
Have you ever wondered what it takes to transition from the world of luxury hotel brands and Italian foods to pioneering digital identity solutions in the tech space? Or how lessons from crafting compelling ad campaigns can transform the way we approach B2B marketing in the SaaS industry? Eliana opens up about the skills and insights she gained from her advertising days and how they've become invaluable assets in her tech ventures.
But this episode isn't just about transitions; it's a deep dive into the art and science of understanding human psychology to influence and engage. Eliana shares her perspective on why being a marketer is akin to being a bit of a psychologist, especially when navigating the complex web of B2B relationships and sales cycles.
So, if you're curious about how storytelling, creativity, and a deep understanding of consumer behavior can revolutionize B2B marketing, you're in the right place. Join us as Eliana shares how to blend the best of advertising's creative flair with the strategic focus required for success in the tech world. Whether you're a marketer, a business leader, or just fascinated by the power of effective communication, this episode could change the way you think about marketing and innovation.
Please enjoy this insightful conversation with Eliana!
Want to hear more episodes about human psychology and behavior? Check out our conversation with Kasia Foster, PMM at Capsule on how she turned her experience in content writing into insights on understanding customers for her product role.
CONNECT WITH ELIANA
- ShareID's website
- 00:58 Eliana's Journey from Advertising to Tech
- 02:35 Insights from the Advertising World
- 06:18 Transition to B2B Marketing and SaaS
- 11:06 Understanding Share ID's Solution
- 14:14 Marketing Strategies and Challenges in B2B SaaS
- 19:43 Expanding Share ID to Different Markets
- 21:47 Challenges of Selling in the US Market
- 22:24 The Unique Approach of Share ID
- 23:13 Behind the Scenes: Recording Interruption
- 23:24 The Advantage of Share ID's Verification Process
- 25:23 Balancing User Research and Conversion Optimization
- 25:53 The Role of Design in Messaging
- 29:15 The Importance of LinkedIn in B2B Marketing
- 35:04 The Challenge of Lead Generation
- 35:59 Learning Resources for Marketing and Messaging
- 38:24 Closing Remarks and Contact Information
Get the full shownotes here https://christophersilvestri.com/podcast/tmmf004-eliana-daboul
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
View all episodes
By Chris SilvestriHave you ever wondered what it takes to transition from the world of luxury hotel brands and Italian foods to pioneering digital identity solutions in the tech space? Or how lessons from crafting compelling ad campaigns can transform the way we approach B2B marketing in the SaaS industry? Eliana opens up about the skills and insights she gained from her advertising days and how they've become invaluable assets in her tech ventures.
But this episode isn't just about transitions; it's a deep dive into the art and science of understanding human psychology to influence and engage. Eliana shares her perspective on why being a marketer is akin to being a bit of a psychologist, especially when navigating the complex web of B2B relationships and sales cycles.
So, if you're curious about how storytelling, creativity, and a deep understanding of consumer behavior can revolutionize B2B marketing, you're in the right place. Join us as Eliana shares how to blend the best of advertising's creative flair with the strategic focus required for success in the tech world. Whether you're a marketer, a business leader, or just fascinated by the power of effective communication, this episode could change the way you think about marketing and innovation.
Please enjoy this insightful conversation with Eliana!
Want to hear more episodes about human psychology and behavior? Check out our conversation with Kasia Foster, PMM at Capsule on how she turned her experience in content writing into insights on understanding customers for her product role.
CONNECT WITH ELIANA
- ShareID's website
- 00:58 Eliana's Journey from Advertising to Tech
- 02:35 Insights from the Advertising World
- 06:18 Transition to B2B Marketing and SaaS
- 11:06 Understanding Share ID's Solution
- 14:14 Marketing Strategies and Challenges in B2B SaaS
- 19:43 Expanding Share ID to Different Markets
- 21:47 Challenges of Selling in the US Market
- 22:24 The Unique Approach of Share ID
- 23:13 Behind the Scenes: Recording Interruption
- 23:24 The Advantage of Share ID's Verification Process
- 25:23 Balancing User Research and Conversion Optimization
- 25:53 The Role of Design in Messaging
- 29:15 The Importance of LinkedIn in B2B Marketing
- 35:04 The Challenge of Lead Generation
- 35:59 Learning Resources for Marketing and Messaging
- 38:24 Closing Remarks and Contact Information
Get the full shownotes here https://christophersilvestri.com/podcast/tmmf004-eliana-daboul
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy