After the pandemic and an increase in online shopping, the spotlight has been put on eCommerce and how it will impact our lives going forward. There is a new balance between eCommerce and shopping in-store. For example, when a customer visits a store, there is a reason they decided to visit in person and not shop online. With software like Salesforce, retailers have the opportunity to know their shoppers better than anyone.

Kimberly Barach is a Salesforce Industry advisor and grocery expert with over a decade of grocery experience. She has a history of using data to develop strategies to drive customer engagement and personalization and prior experience in one-on-one marketing activation, data commercialization, merchandising, and private label.

Listen in to this conversation with Kim to hear where grocery has been, where it's going with respect to online shopping, and what in-store activations will look like.

Show Highlights:

• Kim's time spent at the Grocery Shop conference in Vegas and conversations she had with retailers
• The importance of personalization and a first-party data strategy
• How to use different metrics to measure a business’s success
• How grocers are helping their customers and themselves during a time of inflation
• How sustainability is making its way into the conversation

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Supporting Resources:

Kim’s LinkedIn

If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.