Over the last few years, I've realized that a lot of business coaches are creating programs based upon what their audience wants because they know that if it's something they want, their audience will buy it. 

But what happens when that specific program isn't what you wanted to create? What happens when you feel disgusted when you talk about the program or even think about adding more to it, and it doesn't feel good to you?

That's exactly what I'm discussing in this week's episode. 

In 2016-2017, I realized that I was creating online coaching programs that weren't aligned to what I wanted to do. The guru's tell you that you need to serve your audience, and create what they want to have because they'll buy it. But sometimes, what they want you to create may not be what you want to teach about.

I made that mistake early on, and I'm learning to be focused on creaing programs that excite me. 

Because when you create programs that excite you, that's when the income starts to come in.

The income that matches your goals, and being able to attract the clients that are aligned to you. That's what business should be about. 

Business should be about having fun and being able to create programs that you absolutely love and finding those who want to experience what you want to achieve in life as well.

 

Check out the episode by clicking "PLAY" above!

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