Welcome to episode 51 of the Scaling to Business Success Podcast!
If you didn't know me during the beginning stages of my business, then I was pretty much known as the YouTube girl. If you needed to learn everything about YouTube, then I was the person that you needed to go-to. I was doing webinars and challenges, creating free content online, and also teaching that free content in my YouTube videos.
It was a lot, and I got burned out.
This is why I took a THREE-YEAR hiatus from my channel from 2021 to 2024. And now that I'm back, I want to share with you how I'm using my YouTube channel moving forward.
I've decided to use my YouTube channel as a way to talk about travel, which is something that I love to talk about and experience.
But when it comes to this podcast, this is where I will talk about business growth and things that I do to grow my business, and share with you that all things are possible when you're growing your online coaching business even while working a full-time job.
How do I know? Because I'm doing it right now!
Here are the reasons why I'm getting back on YouTube ⬇️
1 - YouTube allows you to have more visibility without having to pay for views - When I post my videos on YouTube, YouTube is pushing my content out to others and I'm not even fully promoting my videos on other social media platforms. People are seeing me on the platform just from how I'm optimizing my videos when I upload them every single week.
2 - I want to create content that's fun for me - I am no longer subscribing to creating free content on my channel and regurgitating that same content on my social media platforms. I've solely focused on one platform to share my message when it comes to online courses and online coaching programs (this podcast). Talking about travel as a hobby is where I have the most fun, and being able to create content on YouTube is where I feel comfortable
3 - I still use my channel to grow my emailing list - Yes, the videos I create are all about travel content, but I still give the option for others to learn how to start a YouTube channel with my YouTube Channel Checklist freebie that I promote in my videos. You don't have to talk about YouTube on YouTube in order to grow your coaching business. hint hint
4 - What's the difference between my channel and the podcast? - This podcast is about business coaching, growing an online business, growing your email list and running ads, creating online courses and so much more that relates to business. The YouTube channel is about travel, and that's what I like!
5 - I create consistent episodes when I can - I still work a full-time job, and when I can create content and have the free time to do so, then I will. The goal is to be consistent, but sometimes, life gets in the way! But the goal is to create content consistently because that's the only way that you will be able to grow.
Join the waitlist for YouTube Coaching Academy here - https://www.symoneredmond.com/yca-waitlist
Thanks for tuning in, and I'll talk to you in next week's episode!