Welcome to Episode 22 of the Scaling to Business Success Podcast! This week's episode is about why it's important for you to stop overdoing it on social media! When you're to embrace entrepreneurship and become a business coach to the masses or to your ideal client, there comes a time when you are going to have to reinvent yourself, and it can start with your online presence.
Let's dive in!
Social media should be used as a tool to help you grow your emailing list, period. Several business coaches feel that social media is their lifeline to making an income and being able to help out their ideal clients. Yes, this can be true, but we also have to look at this in a different angle.
When you're relying on social media to help you grow your business and your audience, you're under their mercy. Anything can happen to these social media sites and they can shut down in an instant. But because you haven't built an email list, you don't have a way of reaching out to your ideal people.
I don't want that to be you.
So in this episode, I want to share with you some things that will help you to not overdo it on social media, and how you can start looking at your profiles differently when it comes to your online business and it's success.
Let's get into it!
In this episode you'll hear:
Why Posting Content From a Content Calendar Doesn't Help You - When it comes to social media, you want to stay away from content calendars. Having a content calendar and using that to post social media content is not really going to help you when it comes to attracting your ideal audience. When you're consistently giving free content to your audience, you're basically yelling and shouting at them. And when you're using a content calendar, some of the content you're supposed to post online may not resonate with you, and then you're confused because you don't know what to post. You want to create content that inspires your audience so they can see what working with you looks like, and also to see what they can achieve by the content you post on your social media profiles.
No More Complaints or Food Pics - This is a huge one because many people who aren't in our world of online coaching use social media to complain about EVERYTHING. As a business coach, we have to think differently about social media and how we post on our profiles. Our profiles are an extension of us and our business, and consistenly posting negative content is not going to inspire people to take action with us in our courses and programs. Another thing to elimate are pics of our food! Here's the truth: no one cares about what food you're eating. And think about it, how does the food you're eating have to do with enrolling someone into your course? Be sure to create content that inspires your audience and doesn't make them to hurl when they see your stuff on their timeline.
Relying on Social Media To Grow Your Business - If there's one thing that I have learned when it comes to being a business coach is that I cannot rely on social media to grow my business. Social media can shut down at ANY time, and those who rely on it to grow their business and creating content such as images, posts, reels and stories are going to be in big trouble if the social media platform they're trying to use shuts down. If you're going to be growing a business, it's important that you learn how to use paid ads to supercharge your growth. Paid ads has been a gamechanger for my business, and if you're willing to take the risk and invest into yourself, it can do the same for you!
Go Silent and Reinvent Yourself Before 2024 - We're in the month of November, which means we have about 4 weeks left of 2023. Now is the time to stop posting random content on your social media profiles, look at the content you're creating and see if it resonates with where you want your business to go, and reevaluate! You want to start the beginning of the year off strong, and now is the time start preparing yourself for that. Go silent, take time to look at the type of business coach you want to be, and prepare to create content that allows you to become that person. We have a few more weeks, it's time to make it happen!
I hope that you enjoyed this episode! I look forward to chatting with you next week!
Links & Resources:
- Symone's website
- Send me a DM on Instagram!
- The Scaling to Business Success Podcast website
- Check out my free two-day mini course!
- Apply for my Five Figure Launch Accelerator coaching program
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