Welcome to Episode 38 of the Scaling to Business Success Podcast!

If you are thinking about starting a podcast, then this episode is for you! One thing that I can definitely say about having a podcast is that I truly love it! I'm able to reach out to my audience and it doesn't require much from me to make that happen.

Having a podcast and creating weekly episodes for your audience is a great way to grow your audience organically. When you have an online business, you want to make sure that you're consistently showing up for your audience and that you can help them solve their problems with the content that you create.

If you don't know a little of my story, I used to be on YouTube between the years of 2018-2022. Utilizing YouTube was the main way that I grew my audience and my online business. But I decided to get into podcasting because I wanted to reach my audience in a different way, and it's been a wonderful decision that I have made.

So, if you're thinking about starting a podcast for your ideal audience so that you can reach out to them in a more personal way, this episode was created just for you!

You're going to learn the five questions that you should ask yourself to make sure that having a podcast is the right venture for you and your business.

Ready to dive into the episode?

Let's do it!

In this episode you'll hear:

• What is the purpose and the message of your podcast show? If you can't come up with this before you start recording episodes, you may want to check this out. 
• Do I have the time and commitment? Being able to record and edit your content for your podcast show can take time. Are you willing to do what it takes to make this happen? If you're not able to set aside time (minimum of 6-8 hours a month) to record and edit your content, then having a podcast may not be the right avenue for you.
• Am I passionate about the topic? Being truthfully honest, I have switched the content that I had on my podcast because I wasn't too passionate about the content I was initially putting out. But this is why you want to make sure that the content you put out is something that you absolutely LOVE creating. This will make the process easier for you, and your audience will love it too.
• What's the main statement for my show? Having a main statement is going to help you stand out from others in your niche, and it will also let people know what your podcast is all about. When they see and/or hear your podcast statement, will they know that your podcast show is for them?
• What is my unique angle or value proposition? This is important for you to have, even outside of creating a podcast. What is your unique take on how you do things differently than other people? How were you able to achieve results in a way that others weren't able to do? How does this make you stand out? Your unique angle/value proposition is going to take you far, as long as you let people know your angle and why you are for it or against it. 

I hope that you enjoy the episode!

Want to learn how you can turn your knowledge into a profitable online coaching business so you can stand out in a crowded market, work with dream clients and #WFA (work from anywhere)?

Register for my free two-day mini course that's available NOW!

I hope that you enjoyed this episode! I look forward to chatting with you next week on the Scaling to Business Success Podcast!

 

Links & Resources:

• Symone's website
• Send me a DM on Instagram! Let's chat there!
• The Scaling to Business Success Podcast website
• Check out my FREE two-day mini course - REGISTER NOW!

 

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