PPC (pay-per-click) is a powerful method of digital marketing that, when harnessed properly, can have a major impact on your business. If you’re struggling to attract valuable traffic to your website and sales are rather slow, PPC could be your ticket out of the this decline.

Despite the positive benefits of PPC advertising, many businesses neglect to implement it into their digital marketing strategies because they simply don’t know how.

In this podcast episode, I speak with paid traffic expert, Natasha Conway. Natasha is the owner of Traffic Snap, the leading Google Partner pay-per-click agency for entrepreneurs. They’re a unique agency because they’re not a jack of all trades and a master of one. Instead, over the past five years, Traffic Snap have worked on hundreds of Google AdWords and Facebook Ad accounts, helping business owners and entrepreneurs generate more leads and make more sales.

If you want more leads and customers, then there’s a good chance you should talk to Natasha!

On the podcast we discussed:

• An insight into Traffic Snap and how they can help you to drive quality traffic and sales
• How to determine whether or not PPC is right for you
• Using Google AdWords’ Keyword Planner Tool to select the best performing keywords for your PPC campaign
• An unbiased comparison between Facebook Ads Vs. Google AdWords
• Tracking metrics to measure the success of your PPC ad campaign
• Using analytic software to understand your website visitors better, how they interact with your site and using this data to boost your ROI
• Understanding the balance between the data from your AdWords dashboard and your CRM
• Bidding on brand names and allocating a budget for your PPC campaign
• Why you need to take a strategic approach to your PPC account
• Problem-solving with AdWords management
• The key mistakes people make with Facebook Ads and how to avoid them
• How to use your PPC ads to attract quality leads
• Top tips for creating a brilliant landing page that converts
• The benefits of remarketing and how to implement an effective remarketing strategy
• Using testimonials to build your credibility and increase brand awareness
• Much more!

Important Links & Mentions

• Natasha’s website, Traffic Snap 
• Google AdWords 
• Keyword Planner
• Facebook Ads 
• Infusion Soft 

Thank you for listening

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You can find out more about this podcast episode at meltdesign.co.uk/004