A key part of running and growing a successful business is knowing who your avatar is and how you can serve them. On this podcast episode, I’m joined by Arfa Saira Iqbal, an award-winning Direct Response Copywriter & Digital Marketing Consultant. She specialises in helping business owners increase their sales and revenue by converting more clicks to customers.

She has almost nine years of experience in creating sales funnels and pre-selling mastery – skills which hinge heavily on being able to understand how customers think. Arfa has collectively made her clients more than seven figures and has sold products and services across a wide range of industries both online and offline.

In her two-day Avatar workshop, Arfa shares her signature ‘Mind Hack Marketing Method’ which is the exact process she uses to create compelling marketing campaigns and sales funnels for her private clients. 

On the podcast we discussed:

• Why you need to connect with your avatar in a way that resonates with them
• How to identify your avatar and understand what makes them tick
• The phycology behind buying decisions and how to use this knowledge to increase your sales
• Understanding that your website and marketing isn’t about you, it’s for your customers
• Tips for crafting effective marketing campaigns and copy that converts
• The important role of segmentation in your marketing campaigns

 Important Links & Mentions

• ARFA SAIRA IQBAL website
• The Avatar Workshop
• The Mind Hack Marketing Method Course
• FREE Persuasion Power Framework Cheat Sheet
• Breakthrough Advertising
• Request your FREE Website Health Check

Are you interested in building a profitable website for your business? Get in touch with our team at [email protected] or find out more about our services over on our website.

Discover how to make your site more engaging and - most importantly, more effective at generating leads and sales for your business by letting us run a FREE Conversion Check-up to see if your website is in critical condition or fighting fit. Request your FREE Website Health Check here.

For more information and to explore other episodes go to meltdesign.co.uk/029

Although your website plays a vital role in building your personal brand, a lot of businesses struggle to use their website for its main purpose – to help generate leads. Whether you created a DIY website, or you hired an agency or freelancer to build it for you, it’s very rare that anyone actually takes the time to guide you on what to do to make your website a success.

If you can convert just 1% of your website visitors into promising leads, it can have a significant impact on your bottom line. So, in this podcast episode, I reveal five things to change on your website to see better results and more conversions.

On the podcast I discussed:

• How to craft a headline that clearly explains what you do with complete clarity
• Why you should skip passive call to actions and use strong CTA’s that compels your avatar to act
• Identifying your avatar’s pain using a simple bullet point list
• How to build your credibility and offer proof that you can give customers the results they want
• Tips for creating a lead generator that you can add to every page of your website

Important Links & Mentions

• StoryBrand
• Building a Story Brand Book
• Request your FREE Website Health Check

Thanks for listening!

Are you interested in building a profitable website for your business? Get in touch with our team at [email protected] or find out more about our services over on our website.

Discover how to make your site more engaging and - most importantly, more effective at generating leads and sales for your business by letting us run a FREE Conversion Check-up to see if your website is in critical condition or fighting fit. Request your FREE Website Health Check here.

For more information and to explore other episodes go to meltdesign.co.uk/027

In this episode of The Melting Pot podcast, I talk to Facebook ads and funnel specialist, Liz Melville, about the power Facebook ads can have on your business. We also dive into the importance of growing your audience and the strategies and metrics you need to use to make Facebook ads more effective.

Liz Melville is a highly regarded Facebook ads strategist, with over eight years of experience in promoting brands and businesses online. Her clients spend tens of thousands of dollars on Facebook ads each month and include some of the biggest names in Facebook and online marketing (including one of the original ‘sharks' from Shark Tank!).

Through her signature program, Ads on Fire, she has mentored countless solopreneurs and personal brands and taught them how to create a steady stream of dream clients and grow their online business by running their own high converting Facebook ads.

A proud Scottish lass, Liz is a devoted mum to her young son and enjoys spending her free time in the great outdoors. She loves nothing more than a walk with her dog, and paddle boarding on the nearest loch – with or without her laptop!

On the podcast we discussed…

• How Liz got into Facebook advertising
• Using Facebook ads to build a connection with your audience
• Why you need to build trust and credibility before closing the sale
• The ABC strategy and how to get people interested in you and what you have to offer
• The importance of using a conversational tone in your social media marketing content
• How to identify what your ideal customer wants from you
• A fundamental campaign strategy for businesses who are new to Facebook ads
• Why you should test how well your organic posts do before putting money behind them
• Key metrics for creating Facebook ads that convert
• Why you need to consider how much each lead is worth to you when setting your Facebook marketing budget
• How to interpret your Facebook marketing stats to help increase conversions
• Using sales re-targeting ads to bring visitors back to your landing page
• The future of Facebook ads and whether or not the platform will continue to grow

Important Links & Mentions

• LizMelville.com
• Ads on Fire
• Ads that Convert podcast
• Freedom WP
• Request your FREE Website Health Check

Thanks for listening!

Get your FREE website health check today and discover how to make your site more engaging and effective at generating leads and sales for your business.

Request your FREE website health check here.

For more information and to explore other episodes go to meltdesign.co.uk/026

In this episode I'm joined by Nick Fisher to discuss the impact a monthly printed newsletter can have on your business. We dive deep into how a monthly printed newsletter can help you to engage and consistently communicate with a current customer. Plus, we explore how it can help build top of mind awareness for your services with both your existing customers and new prospects.

Nick "Big Fish" Fisher is Managing Partner of Ink Newsletters and one of the few blokes as tall as me! He specialises in 'attention grabbing' marketing and the lost art of the print newsletter. His main goal is to help business owners turn prospects into clients, increase retention rates, get more referrals, and build stronger relationships with their clients, through the power of high-quality print newsletters.

On the podcast we discussed…

• How Nick got started in printed newsletter marketing
• Why you should incorporate printed newsletters into your existing marketing strategy
• Using newsletters to increase your reach and build top of mind awareness
• Improving retention and developing a recurring revenue
• What types of businesses are likely to benefit the most from printed newsletters
• Common mistakes people make when designing their newsletters and how to avoid them
• Tips for writing and designing an engaging newsletter
• Estimated cost of investing in printed newsletters
• How to use your newsletter to follow up with potential customers and attract new clients

Important Links & Mentions

• Ink Newsletters
• Ink Newsletters Facebook
• Request your FREE Website Health Check

Thanks for listening!

If you would like to get in touch with Nick, you can email him at [email protected]

If you want to find out how to deploy automation in your business, you can book a strategy call with me at meltdesign.co.uk

Get your FREE website health check today and discover how to make your site more engaging and effective at generating leads and sales for your business. Request your FREE website health check here.

For more information go to meltdesign.co.uk/025

Launching a membership site is hard work. But, with the right advice and support, your hard work will pay off – literally.

We’re continuing our mini-series on membership sites with a podcast episode that reveals the secrets of the trade when it comes to running a successful membership site.

Whether you want to start and grow a membership site from scratch or you’ve got one that isn’t performing as well as you hoped, by the time you finish listening to this episode you’ll have a clear blueprint that’ll help you achieve membership site success!

On the podcast I discussed:

• The importance of niching down with your membership site
• How to present yourself as an expert within your industry
• Why you need to keep your membership site simple
• How to make CTA’s clear to your customers
• Tips for connecting your website to your CRM
• How to attract warm leads to join your membership site
• Using free content upgrades or a free trial to build your email list and generate more leads
• The benefits of offering members multiple payment options
• How to make your website easy to navigate
• Advice for engaging with your members and building a community
• Using live events to connect with your members
• Why you should always listen to your audience and fine-tune your offering

Thanks for listening!

Are you interested in building a membership site for your business? Get in touch with our team at [email protected] or find out more about our services over on our website.

Discover how to make your site more engaging and - most importantly, more effective at generating leads and sales for your business by letting us run a FREE Conversion Check-up to see if your website is in critical condition or fighting fit. Request your FREE Website Health Check here.

For more information and to explore other episodes go to meltdesign.co.uk/024

I’ve got a special guest joining me on the show this week, and that’s none other than Mike Morrison from The Membership Guys and The Member Site Academy. If you’re thinking about starting a membership site but don’t know where to start, this podcast episode was made for you!

With over 15 years in the online marketing and web development industry, Mike and his partner Callie have been involved with hundreds of membership sites, communities and online courses covering a diverse range of topics.

From weight loss to business coaching, executive training to bass guitar, and everything in between - Mike spent years helping great clients to achieve fantastic results from their online business.

Mike and Callie’s focus is teaching entrepreneurs and small business owners just like you to create successful membership sites which earn 5 - 7 figures a year in recurring revenue.

In this episode of the podcast, we explore everything you need to know about membership sites including how to create one that your audience can’t wait to sign-up for.

On the podcast we discussed:

• An explanation of what a membership site is
• How a paid membership site can generate recurring revenue
• The community aspect and how it helps to keep people engaged
• The journey that most people go through when launching a membership site
• Using social proof to attract new members
• Disadvantages of using a Facebook Group as a substitute for a membership site
• Understanding that a membership site is a business model
• How the recurring revenue element of a membership site can be a massive game changer for your business
• Working one to many Vs working on a one to one basis
• How a membership model can bring you flexibility and fulfilment
• Understanding that delivering value and providing content are not the same thing
• Why you should consider providing a module or part of your course with a live video
• Tips for getting your membership site off the ground when you don’t have all of the content created from the start
• The benefits of finding and dominating a niche
• Why you should aim to have around 1000 true fans to pave your way to success
• Using content marketing to attract warmer leads that are more likely to remain committed to your membership
• How to remarket to previous website visitors
• Why you should evolve your membership site based on feedback from your existing members
• Much, much more!

Thanks for listening!

Are you interested in building a membership site for your business? Get in touch with our team at [email protected] or find out more about our services over on our website.

Discover how to make your site more engaging and - most importantly, more effective at generating leads and sales for your business by letting us run a FREE Conversion Check-up to see if your website is in critical condition or fighting fit. Request your FREE Website Health Check here.

For more information and to explore other episodes go to meltdesign.co.uk/023

Building a membership site for your business is an excellent way to establish yourself as an expert within your niche. A membership site will also generate an additional means of recurring revenue, increase lead generation and help you to create a loyal customer base.

At Melt Design, we’ve seen many of our clients have a lot of success with their membership sites. If you want to sell your knowledge and build a community around what you do, a membership site is an excellent business model to institute.

In this episode of The Melting Pot podcast, I deep dive into the world of membership sites and share the top 5 reasons why you should start one. It’s a great episode for anyone thinking about creating a membership site that delivers real value to your clients.

On the podcast we discussed:

• What a membership site is and how it works
• The benefits of having a membership site for your business
• How a membership site can generate recurring revenue for your business
• Advice for developing flexible payment methods for your customers
• Exploring the predictability and scalability of a membership
• Building your business eco-system
• Establishing yourself as an authority and expert within your industry
• Using a membership site to create a loyal customer base
• Designing your products or services based on what your customers ask for
• Much more!

Important Links & Mentions

• Request your FREE Website Health Check
• Russel Brunson
• The Membership Guys

Thank you for listening!

Are you interested in building a membership site for your business? Get in touch with our team at [email protected] or find out more about our services over on our website.

Your website is one of the most crucial cogs in your marketing machine. A good website can be a game changer for your business, but so many business owners neglect their websites and don’t see the value a website has at building your brand and generating leads and sales.

Discover how to make your site more engaging and - most importantly, more effective at generating leads and sales for your business by letting us run a FREE Conversion Check-up to see if your website is in critical condition or fighting fit. Request your FREE Website Health Check here.

For more information and to explore other podcast episodes go to meltdesign.co.uk/022 

Not every entrepreneur or business owner is a natural salesperson – and that’s okay! You don’t need to be a professional marketer to sell online. You also don’t need to spend a fortune on expensive tools and complex automations to start generating more sales with your online business.

On this episode of the podcast, I walk you through how to sell online. It doesn’t matter what industry you’re in or what your current business model is, if you sell products, services or knowledge online, this episode is made for you.

So, if you want to find out how to generate extra income through your website in 2019 and beyond, grab your headphones and join me!

Find out about:

• How to set up an effective consultation page
• Embedding simple payment buttons on your website
• If a comprehensive ecommerce system (i.e. Shopify or Magento) is right for you
• Using advanced payment systems
• Advice for setting up and selling online courses
• Using online tools (such as Teachable) to create online courses
• The benefits of offering your customers a valuable online course
• Developing membership websites and how it can help you to generate recurring revenue
• Using membership plugins to integrate with your website or a CRM
• Promoting affiliate links on your site
• How to use affiliate links that you’re passionate about to generate extra income
• Much more!

For more information and to explore other episodes go to meltdesign.co.uk/021

Thank you for listening!

Did you know that a single bad experience on a website makes users 88% less likely to revisit the site? Your website could be killing your business’s reputation and losing you thousands in potential lost leads and sales.

Get your FREE website health check today and discover how to make your site more engaging and effective at generating leads and sales for your business. Request your FREE website health check here. meltdesign.co.uk/healthcheck

There’s one key thing you need to get enquiries, and that’s getting people to look at your website. Generating traffic is vital to the success of every online business because, without it, your business can’t grow. After all, without customers that are actively interested in buying what you’re selling, you don’t have a business.

 There are many ways to increase the flow of traffic to your website, and in this podcast episode, I share some of the most effective strategies that have been proven to boost site traffic.

On the podcast we discussed…

• The truth about the average conversion rate worldwide and setting realistic expectations
• The importance of diversifying your means of getting traffic to your site
• Optimising your website for Google organics
• How to create high-quality content that sets you apart from your competition
• Attracting better quality traffic using long-term keywords and relevant key phrases
• Advice for businesses who want to rank well on SERP’s despite being in a very competitive market
• Using Google AdWords to generate more traffic
• Why you should factor in the lifetime value of a customer when using paid advertising
• The difference between Google AdWords and Facebook Advertising
• How to target your ideal customer with Facebook Advertising
• How to use banner ads to build brand awareness
• Driving traffic with native content
• Leveraging remarketing strategies across multiple channels to entice people to visit your website
• How high-quality content can help optimise your site and establish you as a leader in your industry
• How to drive traffic to your business website by creating engaging videos on YouTube
• Tips for generating traffic via social media channels such as Twitter, LinkedIn, Facebook and Instagram
• Building backlinks by guest posting on high-authority websites
• Generating traffic to your content with help from an effective email marketing campaign
• How affiliate links can help boost traffic to your website

Important Links & Mentions

• Answer the Public
• LSI Graph
• Google Analytics
• WooRank
• SEO Toolbox
• SEMrush
• Google AdWords
• Taboola
• OutBrain
• Content10x
• Clickbank
• Request your FREE Website Health Check here

To find out more click here

Thanks for listening!

Did you know that a single bad experience on a website makes users 88% less likely to visit the website again? Your website could be killing your business reputation and losing you thousands in potential lost leads and sales!

Take our FREE Website Health Check and discover how your website is performing so that you can make your site more effective at generating leads and sales for your business!

Your website is your online home, and if it’s not producing any leads, it’s time for a change. Designing a website that’s built for lead generation should be your top priority as an online business.

If you want to escalate sales and enquiries online, you’ve got to have a website that not only looks good but is credible and builds trust. In this podcast episode, I share proven strategies that will help transform your website from an online brochure to a powerful lead generation tool.

On the podcast we discussed:

• How to use your website as a lead generation tool
• Top tips for persuading visitors to follow through with your call-to-action (i.e., sign-up for your weekly newsletter, request a consultation or a quote, etc.)
• Why email marketing is a powerful marketing tool
• Fine-tuning your website to help build an audience
• The importance of providing real value to your customers
• Advice for strategically placing your CTA on your website in a way that will help drive sales
• Everything you need to know about creating an influential content upgrade to grow your email list
• How to do pop-up’s the right way
• How to build engagement with your audience
• Creating a personalised “thank you” page that increases brand loyalty
• Why you should consider building landing pages that are hidden on the back end of your website
• Using live chat to engage with your ideal customers and boost online conversions
• How to get the fundamentals of your website right
• The importance of having a responsive and mobile-friendly website
• Developing lead generation content
• The benefits of leveraging remarketing to help increase online sales

Important Links & Mentions

• Request your FREE Website Health Check here

Thanks for listening!

Did you know that a single bad experience on a website makes users 88% less likely to visit the website again? Your website could be killing your business reputation and losing you thousands in potential lost leads and sales!

Take our FREE Website Health Check and discover how your website is performing so that you can make your site more effective at generating leads and sales for your business!

For more information and to explore other episodes go to meltdesign.co.uk/019