Your website is your online home, and if it’s not producing any leads, it’s time for a change. Designing a website that’s built for lead generation should be your top priority as an online business.

If you want to escalate sales and enquiries online, you’ve got to have a website that not only looks good but is credible and builds trust. In this podcast episode, I share proven strategies that will help transform your website from an online brochure to a powerful lead generation tool.

On the podcast we discussed:

• How to use your website as a lead generation tool
• Top tips for persuading visitors to follow through with your call-to-action (i.e., sign-up for your weekly newsletter, request a consultation or a quote, etc.)
• Why email marketing is a powerful marketing tool
• Fine-tuning your website to help build an audience
• The importance of providing real value to your customers
• Advice for strategically placing your CTA on your website in a way that will help drive sales
• Everything you need to know about creating an influential content upgrade to grow your email list
• How to do pop-up’s the right way
• How to build engagement with your audience
• Creating a personalised “thank you” page that increases brand loyalty
• Why you should consider building landing pages that are hidden on the back end of your website
• Using live chat to engage with your ideal customers and boost online conversions
• How to get the fundamentals of your website right
• The importance of having a responsive and mobile-friendly website
• Developing lead generation content
• The benefits of leveraging remarketing to help increase online sales

Important Links & Mentions

• Request your FREE Website Health Check here

Thanks for listening!

Did you know that a single bad experience on a website makes users 88% less likely to visit the website again? Your website could be killing your business reputation and losing you thousands in potential lost leads and sales!

Take our FREE Website Health Check and discover how your website is performing so that you can make your site more effective at generating leads and sales for your business!

For more information and to explore other episodes go to meltdesign.co.uk/019