Picking the right lead magnet can make or break your online business, especially if you sell coaching or courses. The people on your email list could be the biggest asset in your business - IF - they're the right people.

Only the right lead magnet will make sure you attract the right ideal clients.

This episode speaks of all the things to consider when designing your lead magnets:

1. Add lot of Value
2. Always keep improving your landing pages
3. Pick a magnet that creates a 'gap'
4. Make sure you attract action-takers
5. Don't go overboard - recycle existing content

Love this topic? here's are a couple of links to some blog posts about downloadable freebies:

Lead Magnets: How to pick one that grows your email list

Coaching Online: A beginner’s guide to planning a website that attracts clients and grows your email list