By Stephanie Fiteni
5
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The podcast currently has 64 episodes available.
In this episode, we delved into the world of podcasting, discussing the steps to successfully get booked and interviewed on the right shows. We talked about the unparalleled value of podcast appearances when it comes to exposure, audience expansion, and fostering potential collaborations.
We walk through the essential steps from pinpointing the ideal podcasts for your message to crafting an irresistible pitch. I also shared tips on how to maximize the benefits of each interview.
If you've never tried podcast guesting as a marketing strategy this episode will help. It's filled with valuable insights to help you navigate the intricate landscape of podcasting. If you're ready to elevate your message and take advantage of the podcasting platform, this episode is a must-listen.
In this episode, we talk about:
- Importance and benefits of getting on the right podcasts
- Challenges of getting booked on podcasts and how to handle them
- Steps to follow for success. The 3 things you need to succeed.
Episode Links:
One Sheet Example:
https://drive.google.com/file/d/1urc6oQ9Cq_bAybDJmr4WPG1MAtFRficH/view?usp=sharing
Blog Post with pitching email example:
https://www.stephaniefiteni.com/digital-strategy/how-to-get-on-podcasts/
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A business plan is crucial for a coaching business as it provides a clear vision, strategy, and financial planning. It helps in understanding the market, mitigating risks, and developing effective marketing and operational strategies. Moreover, a business plan aids in tracking progress. Overall, it serves as a roadmap for achieving success and managing the business effectively.
In this episode, we talk about:
Episode links:
Hourly Rate Calculator: https://my.stephaniefiteni.com/coachingratescalculator
Niching Article to help you find a profitable niche
Discovery Call Script-Writing
How to Start a Coaching Business with the Resources You Have
Podcast Website: https://www.stephaniefiteni.com/online-coaching/
Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/
Did you Enjoy this Episode?
Follow the Profitable Online Coaching Podcast by Email
NEXT STEP?
Are you setting up your online coaching business? or scaling up?
Need new ways to generate leads and get your online marketing in ship shape?
Book your free call here
About the Show
In the Profitable Online Coaching podcast, Stephanie and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.
On solo episodes and with guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build successful businesses.
Stephanie is an experienced SEO Content Marketing Strategist as well as a Marketing Coach for Coaches. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.
She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She...
A coaching agreement can help you pre-empt trouble and make sure that your clients are well-introduced to what they are about to experience with your coaching.
It's important to include information that not only protects you in case a client turns sour but especially to help the coaching clients understand the nature of the client-coach relationship.
In this episode we talk about:
Episode links:
The article mentioned with a coaching agreement template inside it
Podcast Website: https://www.stephaniefiteni.com/online-coaching/
Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/
Did you Enjoy this Episode?
Follow the Profitable Online Coaching Podcast by Email
NEXT STEP?
Are you setting up your online coaching business? or scaling up?
Need new ways to generate leads and get your online marketing in ship shape?
Book your free call here
Creating your course is the easy part - you know your stuff right? But creating it and selling it is another game. There are many key considerations - pricing tops them all.
In this episode, we talk about:
1. The Evergreen Value of Digital Mini Courses
2. Maximizing Your Mini Course: Duration and Content Considerations
3. Selling Your Online Course: Email Launches, FB Ads, and More
4. Breaking Down the $47 Challenge Trend
5. Creating Passive Income with Your Online Course
6. Moving Beyond $47: Offering Substantial Programs for Real Change
7. Navigating the Different Pricing Tiers for E-Courses
8. Tools and Solutions for Building Successful Online Programs
9. Understanding the Market: A Deep Dive into Online Course Pricing
Episode Links:
Podcast Website: https://www.stephaniefiteni.com/online-coaching/
Get support with your course launch and pricing: www.stephaniefiteni.com/call
Did you Enjoy this Episode?
Follow the Profitable Online Coaching Podcast by Email
NEXT STEP?
Are you setting up your online coaching business? or scaling up?
Need new ways to generate leads and get your online marketing in ship shape?
Book your free call here
Whether you put prices on your website or not can effect the future of your business. If you pick the wrong option for your specific situation, you may be rigging your business. There are specific reasons and considerations to put your pricing on your coach website and there are reasons not to as well.
Listen to this episode to be armed with the knowledge to make this decision for yourself.
In this episode we talk about:
- Introduction: Should I put my prices on my coach website?
- Exploring the importance of price as a selling point for your ideal client
- Considering the possibility of offering lower prices for higher-quality products
- The need to clearly demonstrate the value of your program or service
- When it might be advisable to include prices on your website
- Challenges in explaining customization and individualized offerings on a website
- Difficulties in conveying the unique aspects of high-ticket programs on a sales page
- The personal interpretation of what constitutes a high ticket price
- Strategies to explain pricing and customize the experience for clients
- Not putting prices on the website to avoid potentially alienating potential clients based on price alone
- Tips for encouraging potential clients to engage in discovery calls
- Emphasizing the importance of showcasing testimonials and high-quality content to instil confidence in your abilities
Episode Links:
Podcast Website: https://www.stephaniefiteni.com/online-coaching/
Get support with your pricing: www.stephaniefiteni.com/call
Did you Enjoy this Episode?
Follow the Profitable Online Coaching Podcast by Email
NEXT STEP?
Are you setting up your online coaching business? or scaling up?
Need new ways to generate leads and get your online marketing in ship shape?
Book your free call here
If you've spent many years doing only 1:1 caching, it can be hard to step back and take a bird's eye view of what you deliver in order to package it into a scalable online course.
However it's worth the trouble because it can really grow your business and your income without putting more time pressure on you.
Listen in to understand how...
In this episode we talk about:
Episode links:
www.canva.com
www.mangools.com/keywordfinder
www.teachable.com
www.thinkific.com
Podcast Website: https://www.stephaniefiteni.com/online-coaching/
Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/
Did you Enjoy this Episode?
Follow the Profitable Online Coaching Podcast by Email
NEXT STEP?
Are you setting up your online coaching business? or scaling up?
Need new ways to generate leads and get your online marketing in ship shape?
Book your free call here
This podcast episode is an adapted version of the Live Webinar I ran a few weeks ago.
You can find the full video webinar below and download all the functions from the links provided below too.
A.I. is here to stay. You only have 2 options, embrace it as an ally or study it like an enemy.
In this episode we talk about:
Various A.I. tools and what they're for
How things are likely to change
How to use A.I. to create faster / better content
How to not get penalized for using A.I. in your marketing
Episode links:
Webinar Video on Youtube: https://www.youtube.com/channel/UCZsti7zt8AcWMYseaYz6S2Q
Video Transcript: https://www.stephaniefiteni.com/content-marketing/content-marketing-for-coaches/a-i-content-for-coaches/
Commands to copy and paste: http://my.stephaniefiteni.com/ai-content_commands
NEXT STEP?
Are you setting up your online coaching business? or scaling up?
Need new ways to generate leads and get your online marketing in ship shape?
Book your free call here
In this podcast episode, I speak with Glen Oliveiro, Founder & CEO of CoachVantage.
CoachVantage is an all-in-one coaching platform that helps coaches deliver exceptional results for their business and their clients.
Glen created CoachVantage after speaking with hundreds of coaches to understand the biggest pain points of running a coaching business. Coaches who were just starting out struggled with marketing and getting clients consistently. More established coaches felt overwhelmed by managing admin tasks single-handedly, including things like sharing documents with clients, scheduling appointments, and keeping track of client sessions.
To try and solve the problem, they used different tools and ‘freebies’ like Calendly, Google Docs, Evernote, Excel, and PayPal to manage various aspects of their business.
However, their data and client information was scattered in so many different places that there was no coherent view. As a result, it was counter-productive - they felt even more disorganized and unproductive.
What they desired was a solution that would help them stay organized by automating their workflows and having everything in one place.
In this episode we talk about:
How coaches can stay organized and productive and have more time to create value for their business.
How CoachVantage helps coaches to manage their practice seamlessly, deliver a professional client experience and coach more effectively. It’s like the ‘swiss army knife' for coaches, allowing you to:
- Sell coaching programs online
- Invoice clients
- Sign e-contracts
- Schedule sessions online
- CRM to manage client information
- Upload files and documents
- Secure client portal to manage the end-to-end coaching journey
- Track coaching hours automatically
Episode links:
Main website: www.coachvantage.com
Article Mentioned: https://www.coachvantage.com/blog/coaching-platform
Podcast Website: https://www.stephaniefiteni.com/online-coaching/
Check out our blog about marketing for coaches and the online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/
Not everyone has money to invest when they start their coaching business.
It is possible to make it no matter how little money you have to start with. You just need to be realistic and plan accordingly.
I actually started off my coaching business with zero budget.
In this episode, we talk about how to start your coaching business now, with the resources you have:
1. Find a tool that would allow you to receive money, so people can pay you for your
delivery. You can begin by using PayPal or a similar tool.
2. Find a tool to deliver your service with. Say you're an online coach. In that case, you
can use Zoom, Skype, Google Meet, or the like to interact with your clients. To share
files, you can use Google Drive or similar tools. You don’t really need anything more.
3. Marketing.
● Choose organic forms of marketing that will help you gain the visibility you
need to sell your packages. You can start with blogging, spending time making
valuable interactions on social media, and getting to know your community.
● Offer something for free. Freebies, free coaching sessions, live training for
people in your group, etc. will help you get more traffic. Your first goal is to get
on as many discovery calls as possible.
● My favorite marketing tip is SEO. 98% of my traffic and leads still come from
search engine optimization and blogging.
For more information go to www.stephaniefiteni.com
Creating a content plan can feel hard when you overanalyze your business and audience and get yourself into an overwhelmed state. Sometimes you might also experience idea blocks.
When you create a content plan the RIGHT way, both these issues are not a problem.
I dislike the airy fairy way in which some so-called content experts will also you to think of your pillars and create your content plan based on that.
It might be enough if you’re looking to do a little bit of social, but if you want to create a content plan that actually generates leads and turns them into clients, then you need to go a little bit deeper.
You need to find topic ideas that your ideal clients are already out there looking for. You need to have proof - not just base your content plan on assumptions.
In this Episode, we talk about…
- Focusing on producing less content at higher quality
As a coach, your content needs to generate leads but also build your authority. So don’t skimp on quality.
- Create your titles from keywords
Learn how to research your ideal clients and how to use keyword research tools (ideally multiple ones) so that you know for sure what people want.
- Convey your values
Make sure that people who come across your content know your values
- Add testimonials and case studies
Pepper your content with client success stories only people who believe you can deliver what you promise will buy.
- Create a doable repurposing strategy
Repurposing is key to amplify your visibility but the idea is to do as much as possible with the resources you have not to overwhelm yourself or dream bigger than your resources allow.
More information at www.stephaniefiteni.com
The podcast currently has 64 episodes available.