Online Coaching

In this podcast episode, we talk about what doesn't work when you're just starting out as an online coach—especially when it comes to marketing for coaches. After coaching coaches for over a decade, I still see new coaches being sold into strategies that are completely out of sync with where they are in their business. From list-building and social media to digital courses and evergreen webinars, I explain why many of these strategies don’t deliver for new coaches — and what you should be doing instead.

This episode is designed to help you skip months (even years) of frustration by avoiding the common pitfalls and focusing on what actually works to grow your coaching business organically and sustainably.

In this episode we talk about:

• Why list-building isn’t the first thing you should focus on as a new coach
• The hidden problems with using social media too early
• The truth about digital products, courses, and evergreen funnels
• How to use organic webinars to grow your business and refine your messaging
• What “relationship accelerators” are and why you may not be ready for them yet
• The importance of getting clarity on your ideal client and offers first
• How SEO has helped me build a six-figure coaching business from scratch
• Why starting with one-to-one services is your best move
• The step-by-step strategy I recommend instead of jumping into ads or group programs

Episode links:

👉 Book a Discovery Call with me: www.stephaniefiteni.com/call

👉 Check out our blog about marketing for coaches and the online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

👉 Podcast Website: https://www.stephaniefiteni.com/online-coaching/

NEXT STEP?

Are you setting up your online coaching business? Or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

👉 Book your free call here: www.stephaniefiteni.com/call

Getting your lead magnet right can make all the difference—especially if you’re a coach starting out online. Whether you convert 5% of your website visitors or 30%, your choice of lead magnet can have a massive impact on your business growth.

In this episode, I share my best tips and practical insights from years of building high-converting lead magnets (at one point, I had one that got 1 out of every 3 visitors onto my email list!). If you’re a coach who wants to stop overthinking and start seeing real results, this is the episode for you.

• Why you should align your lead magnet with each stage of your customer journey—and how to do it simply
• How to create a lead magnet for new coaches that actually attracts your ideal clients
• Why the best lead magnets are often aimed at the “consideration” stage (not just “awareness”)
• How to use your onboarding process to brainstorm the perfect lead magnet topics
• The secret to designing a lead magnet that filters in the right prospects—and why that’s better than going broad
• Real-world examples: what worked for me, and how I optimized my lead magnet for new coaches
• Current trends: why shorter, more actionable content works better than long guides or eBooks
• Types of lead magnets that work right now: mini videos, quizzes, interactive GPTs, and more

• FREE Lead Magnet Idea Generator GPT – Try my custom AI tool to discover the best lead magnet for new coaches (link under the video or in the description)
• Book a free discovery call: stephaniefiteni.com/call
• Contact me: [email protected]

If you have questions or want help brainstorming your next lead magnet, leave a comment under the video, reach out via email, or book a discovery call—I'd love to help!

On the Profitable Online Coaching Podcast, we answer the biggest questions facing new and experienced coaches online. Each episode dives into practical marketing tactics, organic growth, SEO, and digital business strategies to help you attract more clients and build a thriving online practice. If you want actionable tips for coaches—especially around building a lead magnet for new coaches—you’re in the right place!

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[TRANSCRIPT]

Getting your lead magnet right can make all the difference. Whether you convert 5% of the people who come to your site or 20 or 30% is gonna make a massive difference. I have over the past years, created some fantastic lead magnets that actually at one point I had one that got one out of every three people that came to my site onto my email list.

And today I'm gonna share the tricks with you that help you make a decision and really find. The best lead magnet without too much trouble and too much overthinking. 'cause we don't really tie ourselves into a knot when it comes to these things. So here are some simple tips that are gonna help you make the clear decision.

Let's dive right in. So the first thing is that there are various approaches, first of all, to picking your lead magnets. You can have different lead magnets that are good for the same coaching business, and this is why you can find different approaches out there.

You can actually have a different lead magnet for every stage of your customer journey. Generally, we are talking about three main stages of the customer journey. The awareness stage where they become first aware of their struggles and their problems, the consideration stage when they're shopping around and trying to understand what is going to resolve their problem.

And the buyer stage, which is basically where they're deciding who to work with. The best and most effective lead magnets are going to be the ones that are positioned towards the bottom of the second stage of the funnel, which means they are aimed at people who are considering different options and also are educating themselves about the potential solutions.

So what the freebie should allow your client to do is really understand why what you offer is the best solution to their problem. And of course, I understand this isn't going to work for everyone. So what you offer is not the best solution for absolutely anyone that has this struggle. And this is where the gold and also the tricky part comes in.

It's the gold because as soon as someone. Looks at your lead magnet and understands that this could really be the best way forward for them then they're gonna be the right match. And then of course, there's going to be others who are in the same stage and also looking at solutions, and they're going to immediately recognize that potentially your solution is not the right one for them.

They're in reality looking for something else. Either way, it's good, that's why the funnel is funnel shaped. That's why we call it a funnel, because of course people drop off as they move along. And of course we are left with the people at the bottom who really wanna buy. And those are the people who are interested in the ones that are gonna take a look at this content and say, wow, this is for me.

I really resonate. I wanna go ahead and talk to the coach. The first thing is to take a look also at your offers. So we said we take a look at WHE when they're shopping around and what kind of educational information they might be looking at when they're shopping around.

I'll give you some examples shortly. You also wanna take a look at your offer because a lead magnet that builds your email list with people who are okay within the same customer journey, but is not going to then sell your offer, it's gonna leave you a little bit shortchange. So we wanna make sure that it's also aligned with what you're going to sell them, especially when we're tackling people who are in the bottom of the consideration stage.

'cause they're really close to the buying stage. So the best way to do it, in fact, is to actually take a look at people who are buying and work things backwards. One way I love to actually pick my client's brands is by having a few questions in my onboarding form . I'll probably do a video about that because the onboarding form is super important and I get a lot of questions from my clients about that.

The onboarding form and the onboarding session are two very crucial things that will help you grow your business because at that particular stage, your ideal client is still in the marketing stage. So they've picked you, they've made the purchase, but you haven't started educating them. About their blind spots and you haven't changed their language, they're still speaking their own language about the pain points.

So it's extremely important that you actually pick your client's brains at this point because all that information needs to go back into your marketing. Little side note about that. So let's take a look how we can actually work things backwards. So the first thing you wanna do is take a look at your offer.

In this case, I'm going to give you an example from my business because that's probably the easiest for instance one of the things I help my clients with is organic marketing. So I am big with organic marketing. I do help people with other forms of marketing as well, but organic marketing you can say.

It's probably my strongest talent that is more difficult to replicate. 'Cause a lot of other coaches do not have, the same agency experience, the same coding experience, and the same SEO knowledge. So I. I actually sell a marketing package, which is a three month coaching package where I help people basically build their business from scratch and they go from the foundations to build their organic marketing.

And usually we also have then we also align a short term strategy so that while we're building the long term lead generation engine. We also have short term leads because, some people quit their job and jump into coaching right away and they absolutely need the money. So the kind of person that's gonna go into this program is going to be someone who is in the beginning of their business and is already interested in organic marketing.

So cards on the table, I. About, probably 85 to 90% of my clients are actually in this first stage. But I also work with seven and eight figure coaches and people who have been in business between three and 15 years, even longer sometimes. And help them with their organic marketing. So people, generally, the core of their interest is gonna be how to grow their business, and they're gonna be interested, maybe they've heard of SEO and then content marketing.

For instance, one of the best lead magnets I had used to actually convert just a little bit higher than 30%. And what this was an introduction to organic marketing for coaches, and it basically focused on the very basic non-technical.

Approaches to getting getting visibility online, and it was a great success. Everybody wanted it and it was close enough to what I offer. Now, obviously I offer in my program quite a few different things but the core of the offering may be the most unique offering that not a lot of other people can actually offer.

So I leverage that. But also the desire. The desire for that particular lead magnet is actually the same desire that drives the approaches for the program. And those desires are generating leads working with organics, so they're not spending a lot of money on ads. And also, not really wanting to spend a lot of time on social media.

So those three things aligned people with my lead magnet and also they are the three things that kind of pulled people into my program as well. So it's made the perfect lead magnet. Why? Because it's gonna filter people that are actually the right kind of people for my lead, for my offer.

So the lead magnet is gonna do a great job because people . Who want organic marketing are going to be automatically well aligned with my offer. So it's automatically filtering in the right kind of people. And also because it kind of hinges on a desire that they already have, which is gonna spare also the purchase.

It's like a smaller gap for me to convert them. So basically how do we then get this idea and design the perfect lead magnet? Once we have the idea? Designing the perfect lead magnet is probably the simpler of the steps. So once we've got the idea, all we need to look is we need to take a look a little bit at the world we live in.

A few years ago, I would've said, you can have a free mini course. You can have a large, a long guide, you can have an ebook. Today, people prefer to consume shorter content. So content that is to the point where if they're gonna learn something, they wanna learn it fast, and they wanna learn it, as, as quickly as possible and as well as possible.

So I would say what you would need to do is just take a look at. A little thing that you can teach them that is going to allow them to understand your expertise, take them one step forward towards buying what you are selling but also take them one step forward to really understanding what their issue is.

So giving them an aha moment. Maybe for instance, in my case in my lead magnet. I would introduce them to the reasons why they don't need to use certain tools, why they don't need to be technical and what are the things that really work when when you look at the 20% that's gonna move the needle as opposed to the 80% that is going to just keep you busy and slow you down.

So it's also important that there is there's a certain speed to it these days, I think. And what the way you can do this is very simple. I would say that you can go for a quick video. Anything under six minutes is gonna work. One days. You can also go for something, maybe a little bit more interactive something like a quiz that is gonna help them get some sort of solution.

To the problem, but also a diagnosis. This is very good if your audience has a lot of blind spots. And then you can also have simpler ways. So for instance, one thing that I'm putting together and is actually a free that you can find underneath this video you can also create GPTs. A GPT is basically an AI tool that's, lives in chat GPT and allows people to.

Interact with this kind of bot, personalized bot that you have trained for them and they can actually do a task faster or help them clarify something. And just to show you a good example of that, I've actually created a lead magnet, create a GPT. So if you wanna get some ideas and find out what is the best way the best lead magnet for you.

You can actually play around with the GPT. There'll be a link under the video and you can just go in and get free access to it.

So if you have further questions, of course this is a topic where we can go deeper and deeper.. If you have questions, put them under this video, or you can get in touch with me on my email, which is also in the description. Or you can simply book a call and I'll be very happy to talk to you on a discovery court and see how I can help you .

So yeah, I look forward to seeing your lead magnets and also if you are, juggling around and considering ideas, I'll be very happy to actually hear them in the comments and to help you out. So that's all for today, and hope to see you soon in the next video.

In this episode, we delved into the world of podcasting, discussing the steps to successfully get booked and interviewed on the right shows. We talked about the unparalleled value of podcast appearances when it comes to exposure, audience expansion, and fostering potential collaborations.

We walk through the essential steps from pinpointing the ideal podcasts for your message to crafting an irresistible pitch. I also shared tips on how to maximize the benefits of each interview.

If you've never tried podcast guesting as a marketing strategy this episode will help. It's filled with valuable insights to help you navigate the intricate landscape of podcasting. If you're ready to elevate your message and take advantage of the podcasting platform, this episode is a must-listen.

In this episode, we talk about:

- Importance and benefits of getting on the right podcasts

- Challenges of getting booked on podcasts and how to handle them

- Steps to follow for success. The 3 things you need to succeed.

Episode Links:

One Sheet Example:

https://drive.google.com/file/d/1urc6oQ9Cq_bAybDJmr4WPG1MAtFRficH/view?usp=sharing

Blog Post with pitching email example:

https://www.stephaniefiteni.com/digital-strategy/how-to-get-on-podcasts/

Did you Enjoy this Episode?

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A business plan is crucial for a coaching business as it provides a clear vision, strategy, and financial planning. It helps in understanding the market, mitigating risks, and developing effective marketing and operational strategies. Moreover, a business plan aids in tracking progress. Overall, it serves as a roadmap for achieving success and managing the business effectively.

In this episode, we talk about:

• How to clearly define your vision and identify what you don't want in your business.
• Business and Personal Values and how these are reflected in your business
• Defining your core offering: coaching packages.
• Use the calculator to determine your ideal hourly rate.
• Competitor research
• Prioritizing
• Key marketing data: leads, sources, closing rates.
• Simplifying your schedule and considering your lifestyle

Hourly Rate Calculator: https://my.stephaniefiteni.com/coachingratescalculator

Niching Article to help you find a profitable niche

Discovery Call Script-Writing

How to Start a Coaching Business with the Resources You Have

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

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About the Show

In the Profitable Online Coaching podcast, Stephanie and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.

On solo episodes and with guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build successful businesses.

Stephanie is an experienced SEO Content Marketing Strategist as well as a Marketing Coach for Coaches. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.

She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She also offers Content strategy sessions and SEO Content Consultancy services to 6, 7 & 8 figure coaches. Contact her on [email protected] or visit www.stephaniefiteni.com

A coaching agreement can help you pre-empt trouble and make sure that your clients are well-introduced to what they are about to experience with your coaching.

It's important to include information that not only protects you in case a client turns sour but especially to help the coaching clients understand the nature of the client-coach relationship.

In this episode we talk about:

• The contract protects you
• Payment terms required in contract.
• Confidentiality, Nondisclosure
• Client concerns.
• Flexible coaching policies are crucial for maximizing profits.
• Limit liability for the coach; worst-case scenarios discussed
• Contract termination, refund, cancellation fees
• 
  

Episode links:

The article mentioned with a coaching agreement template inside it

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

Did you Enjoy this Episode?

Follow the Profitable Online Coaching Podcast by Email

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Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

Creating your course is the easy part - you know your stuff right? But creating it and selling it is another game. There are many key considerations - pricing tops them all.

In this episode, we talk about:

1. The Evergreen Value of Digital Mini Courses

2. Maximizing Your Mini Course: Duration and Content Considerations

3. Selling Your Online Course: Email Launches, FB Ads, and More

4. Breaking Down the $47 Challenge Trend

5. Creating Passive Income with Your Online Course

6. Moving Beyond $47: Offering Substantial Programs for Real Change

7. Navigating the Different Pricing Tiers for E-Courses

8. Tools and Solutions for Building Successful Online Programs

9. Understanding the Market: A Deep Dive into Online Course Pricing

Episode Links:

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Get support with your course launch and pricing: www.stephaniefiteni.com/call

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Are you setting up your online coaching business? or scaling up?

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Whether you put prices on your website or not can effect the future of your business. If you pick the wrong option for your specific situation, you may be rigging your business. There are specific reasons and considerations to put your pricing on your coach website and there are reasons not to as well.

Listen to this episode to be armed with the knowledge to make this decision for yourself.

In this episode we talk about:

- Introduction: Should I put my prices on my coach website?

- Exploring the importance of price as a selling point for your ideal client

- Considering the possibility of offering lower prices for higher-quality products

- The need to clearly demonstrate the value of your program or service

- When it might be advisable to include prices on your website

- Challenges in explaining customization and individualized offerings on a website

- Difficulties in conveying the unique aspects of high-ticket programs on a sales page

- The personal interpretation of what constitutes a high ticket price

- Strategies to explain pricing and customize the experience for clients

- Not putting prices on the website to avoid potentially alienating potential clients based on price alone

- Tips for encouraging potential clients to engage in discovery calls

- Emphasizing the importance of showcasing testimonials and high-quality content to instil confidence in your abilities

Episode Links:

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Get support with your pricing: www.stephaniefiteni.com/call

Did you Enjoy this Episode?

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If you've spent many years doing only 1:1 caching, it can be hard to step back and take a bird's eye view of what you deliver in order to package it into a scalable online course.

However it's worth the trouble because it can really grow your business and your income without putting more time pressure on you.

Listen in to understand how...

In this episode we talk about:

• Building the right online course - one that will sell
• The benefits you provide
• Breaking things down into units and modules
• Low ticket mini-courses
• High end DIY courses
• Pricing and selling
• 
  

Episode links:

www.canva.com

www.mangools.com/keywordfinder

www.teachable.com

www.thinkific.com

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

Did you Enjoy this Episode?

Follow the Profitable Online Coaching Podcast by Email

NEXT STEP?

Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

This podcast episode is an adapted version of the Live Webinar I ran a few weeks ago.

You can find the full video webinar below and download all the functions from the links provided below too.

A.I. is here to stay. You only have 2 options, embrace it as an ally or study it like an enemy.

In this episode we talk about:

Various A.I. tools and what they're for

How things are likely to change

How to use A.I. to create faster / better content

How to not get penalized for using A.I. in your marketing

Episode links:

Webinar Video on Youtube: https://www.youtube.com/channel/UCZsti7zt8AcWMYseaYz6S2Q

Video Transcript: https://www.stephaniefiteni.com/content-marketing/content-marketing-for-coaches/a-i-content-for-coaches/

Commands to copy and paste: http://my.stephaniefiteni.com/ai-content_commands

NEXT STEP?

Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

In this podcast episode, I speak with Glen Oliveiro, Founder & CEO of CoachVantage.

CoachVantage is an all-in-one coaching platform that helps coaches deliver exceptional results for their business and their clients.

Glen created CoachVantage after speaking with hundreds of coaches to understand the biggest pain points of running a coaching business. Coaches who were just starting out struggled with marketing and getting clients consistently. More established coaches felt overwhelmed by managing admin tasks single-handedly, including things like sharing documents with clients, scheduling appointments, and keeping track of client sessions.

To try and solve the problem, they used different tools and ‘freebies’ like Calendly, Google Docs, Evernote, Excel, and PayPal to manage various aspects of their business.

However, their data and client information was scattered in so many different places that there was no coherent view. As a result, it was counter-productive - they felt even more disorganized and unproductive.

What they desired was a solution that would help them stay organized by automating their workflows and having everything in one place.

In this episode we talk about:

How coaches can stay organized and productive and have more time to create value for their business.

How CoachVantage helps coaches to manage their practice seamlessly, deliver a professional client experience and coach more effectively. It’s like the ‘swiss army knife' for coaches, allowing you to:

- Sell coaching programs online

- Invoice clients

- Sign e-contracts

- Schedule sessions online

- CRM to manage client information

- Upload files and documents

- Secure client portal to manage the end-to-end coaching journey

- Track coaching hours automatically

Episode links:

Main website: www.coachvantage.com

Article Mentioned: https://www.coachvantage.com/blog/coaching-platform

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Check out our blog about marketing for coaches and the online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/