Online Coaching

SEO is a great option for coaches who are already creating content. All content can be SEO-ed. Once you SEO a piece of content like a blog, a video, a transcript, podcast show notes etc. you'll get recurring ROI (Return On Investment) for the long term.

This means that the more content you SEO the more results you'll see because the results accumulate over time.

In this episode...

We talk about all the aspects of SEO that make it ideal for coaches to use as a strategy. Whether you're starting from scratch as a newly qualified coach or are an experienced coach looking to align a new form of lead generation, you're gonna find this episode and the remaining 3 episodes in this 4-part series very interesting and useful.

We talked about…

- Why coaches should use SEO

- How SEO benefits coaching businesses

- How it builds Authority and Credibility

- How SEO helps coaches get more leads , discovery calls and clients

Episode Links and Mentions:

>> Free Guide: 10 Steps to Get More Leads from Your Website and Blog

https://my.stephaniefiteni.com/10-steps-more-leadspodcst

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Are you setting up your online coaching business?

Need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?

Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit

OR

Are you already set up and want help booking more discovery calls and marketing your coaching services? Let's talk - Book a Free Call at meetme.so/stephaniefiteni

Marketing your coaching business when you hate social media feels like constantly swimming upstream.

It feels hard and unnatural and although you may manage it some of the time, you can't seem to do it consistently because it doesn't come natural to you.

Fear not your business will not fail because you don't spend all your time on social media. There are other ways that can help you book clients - ways that don't require an advertising budget.

In this episode...

We talk about why social media could be taking the joy out of marketing your business, and what to do instead. (without spending a fortune on Facebook Ads)

We talked about…

>> Social Media and why it feels so hard/leads to burnout

>> Social Media Automation

>> The difference between real automation and scheduling tools

>> How to use SEO to get clients

>> How to use SEO to build your authority as a coach

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Episode Links and Mentions:

>> Free Guide: 10 Steps to Get More Leads from Your Website and Blog

https://my.stephaniefiteni.com/10-steps-more-leadspodcst

NEXT STEP

Are you setting up your online coaching business?

Need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?

Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit

My guest today is Erin Alphonso, a very experienced VA and Pinterest Expert, as well as the first certified Profitable Content VA. Erin is a passionate online marketer who believes in working smartly. Her services focus on digital activities that produce measurable results.

Truth and value are the core of who she is as a consultant.

Available services are Pinterest Management & Marketing, Website Development & SEO/Content Optimization.

Since the certification, Erin has been running her Design, SEO, and Pinterest consulting company online. Erin is from Toronto, Canada, and over the years she has strived to create services that help clients make more confident decisions in their branding and marketing.

We talked about…

>> Pinterest strategies

>> Pinterest SEO and keyword research

>> How to start on Pinterst

>> Pinterest Ads

>> How to combine Pinterest with other marketing strategies

Episode Links and Mentions:

>> Pinterest planner for beginners

>> Erin's website erinalphonso.com

>> The Profitable Content Program - details and booking page for pre-enrollment chat

>> The Online Coaching Business Bootcamp: https://my.stephaniefiteni.com/online_business_success_toolkit

>> The Free Client Attraction Training

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Discovery calls - what are they and why have them?

A discovery call (also called a breakthrough call or sometimes a free consult) is the first call a prospect books to meet you and learn about what you do. This call is your opportunity to get to know the potential client and understand if you're a good match for each other.

Discovery calls can be hard. You jump on a call with a stranger and you've got to figure out if there's any chemistry between you, if you can help them, and if they are willing to work with you.

What to do on a discovery call

You have to explain what you do clearly, state your prices and offer a payment plan - which means discussing money! and that feels yukky.

But you don't want to sound pushy or worse desperate! you want to come across as professional and relaxed but you also want to gain a new client. Finding that balance can be hard.

Discovery calls also give you the chance to ask questions about your prospects' needs and goals, which helps you get to know your ideal client persona better - so you should do as many as possible especially early on in your coaching career.

In this episode...

In this episode, we talk about the feared 'salesy' discovery call, how that's not the right way to approach a sales call for a coach. Because hey, we also have a responsibility as coaches and therapists that other salespeople don't have to carry.

We cannot do sleasy 'ram down your throat' sales - this is why learning how to really work with the prospect to find out if you're aligned is important. In this solo episode we also discuss the steps to take and how to close the sale and run to the finish line when there are no red flags.

Enjoy the episode and have a great time closing your sleazeless discovery calls!

We talked about…

>> Sleazy discovery call interviews

>> What to do on a discovery call with a coaching prospect

>> What questions to ask on a discovery call

>> How to NOT manipulate your prospect

>> Why you need to speak your prospect's language

Episode Links and Mentions:

>> Free Guide: 10 Steps to Get More Leads from Your Website and Blog

https://my.stephaniefiteni.com/10-steps-to-more-leads-hm

>> The Online Coaching Business Bootcamp: https://my.stephaniefiteni.com/online_business_success_toolkit

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My guest today is Sigrun Gudjonsdottir. She is the leading business mentor for female online entrepreneurs in Europe, TEDx speaker, and host of the Sigrun Show podcast. Sigrun is on a mission to accelerate gender equality through female entrepreneurship.

Originally from Reykjavik, Iceland, she has spent more than half her life outside her home country; in Germany, United Kingdom, and Switzerland. Since she was a young girl she’s always been drawn to leadership roles, so despite having zero business background nor the education, she made a life-changing phone call and asked to become the CEO of a software company shortly after finishing her master’s degree in architecture – and she got the job!

Ten years, another three master’s degrees, and several CEO roles later, Sigrun found herself in Switzerland with her newfound love but sick and unemployable. Her dream was to be location independent so she could split her time between Iceland and Switzerland, travel the world, and take care of her health. So in 2014, Sigrun started her online business and quickly built a multiple 7 figure coaching business. With a membership, coaching programs and masterminds she helps women from all over the world start, build, and scale their online businesses to 6 and 7 figures. In 2020 she founded a real estate company around two properties and also started her first fund. Her next big project is an international conference in Reykjavik, Iceland; Selfmade Summit in June 2022.

We talked about…

>> How to scale your business and stop charging by the hour with course

>> How to get people to buy

>> How to launch your course with no audience

Episode Links and Mentions:

>> The Sigrun Show

>> www.sigrun.com/stephanie

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In this episode, we talked about how to build a writing habit that suits your lifestyle, routine and personality, so you can stick to it for the long term.

We talked about…

>> Exploring a variety of writing habit schedules

>> Exploring different times of day for writing

>> Understanding your own rhythms

>> Matching your routine to your personality so that it feels easy

Episode Links and Mentions:

The Profitable Content Marketing Group Program is opening soon

>> get more info here

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In this episode, I talk to Tommi Murshed-Parish he is an audiovisual expert specializing in testimonial videos. He has worked in the industry for over a decade and recently moved his business online. He supports his clients by shooting and editing great video testimonials.

We talked about:

1. How to get good testimonials
2. What to avoid when shooting testimonials
3. Testimonials as a lead conversion tool

Episode Links and Mentions:

>> conversionsforcoaches.com

>> vouch4mevideos.com

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This week’s guest is Kicki Westerberg. Kicki is a business coach servicing the Swedish market. She started her online business as a traditional business coach but realized that she built the wrong business for herself. Then she started to work with other coaches and also started to incorporate spirituality together with NLP (neuro-linguistic programming). Today she teaches coaches to grow in her program unstoppable so that they can go out and do the same for their clients.

We talked about…

>> Setting goals in line with your purpose (and how to find it)

>> Balancing masculine and female energy in our business

>> How to start listening to yourself more and find out what your ideal business looks like

>> How to pivot towards your ideal business

Episode Links and Mentions:

>> Hal Elrod's Miracle Morning

>> Kicki's Instagram @kicki_westerberg

>> Kicki's Website

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In this episode, I talk about the elements you need to have on your website so that it generated traffic and converts them into leads and clients.

We talked about…

>> Testimonials

>> Picking your core content

>> CTAs

>> SEO

Episode Links and Mentions:

The Profitable Content Group Programm

>> http://my.stephaniefiteni.com/profitable-content-2021

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In this episode, I interview Nathalie Doremieux.

Nathalie helps heart-centered women turn their expertise and influence into recurring income by helping them create and grow online programs that impact millions.

Born in France, Nathalie and her family have lived what we call "the American dream."

After finishing school with her boyfriend (and now husband Olivier), they decided to pack their bags and get on a summer trip to the US to try and find a job. They landed in San Francisco in the Silicon Valley and both found a job and decided to stay.

After 10 years of living a fun but too crazy life, they decided to sell everything, pack their bags and move back to France with their 3 kids, 2 dogs, and a cat, to stop the craziness of working the corporate and build a new life on their terms.

After lots of trials and many learning experiences, they found their purpose and are now a thriving multiple 6-figure business that helps entrepreneurs build online communities and create life-changing E-Learning experiences through membership sites.

We talked about…

>> membership site content

>> different business models

>> how to pick the right membership model for you

>> how much support should you give?

Episode Links and Mentions:

>> newsoftwaremarketing.com

>> nathaliedoremeiux.com

>> Get Inspired with these 7 Membership Models [Free Download]

>> Thinking of starting a membership site? Book a clarity call with Nathalie, and you get a special gift if you say you're a listener of the Profitable Content Show

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