Online Coaching

Not everyone has money to invest when they start their coaching business.

It is possible to make it no matter how little money you have to start with. You just need to be realistic and plan accordingly.

I actually started off my coaching business with zero budget.

In this episode, we talk about how to start your coaching business now, with the resources you have:

1. Find a tool that would allow you to receive money, so people can pay you for your

delivery. You can begin by using PayPal or a similar tool.

2. Find a tool to deliver your service with. Say you're an online coach. In that case, you

can use Zoom, Skype, Google Meet, or the like to interact with your clients. To share

files, you can use Google Drive or similar tools. You don’t really need anything more.

3. Marketing.

● Choose organic forms of marketing that will help you gain the visibility you

need to sell your packages. You can start with blogging, spending time making

valuable interactions on social media, and getting to know your community.

● Offer something for free. Freebies, free coaching sessions, live training for

people in your group, etc. will help you get more traffic. Your first goal is to get

on as many discovery calls as possible.

● My favorite marketing tip is SEO. 98% of my traffic and leads still come from

search engine optimization and blogging.

For more information go to www.stephaniefiteni.com

Creating a content plan can feel hard when you overanalyze your business and audience and get yourself into an overwhelmed state. Sometimes you might also experience idea blocks.

When you create a content plan the RIGHT way, both these issues are not a problem. 

I dislike the airy fairy way in which some so-called content experts will also you to think of your pillars and create your content plan based on that.

It might be enough if you’re looking to do a little bit of social, but if you want to create a content plan that actually generates leads and turns them into clients, then you need to go a little bit deeper.

You need to find topic ideas that your ideal clients are already out there looking for. You need to have proof - not just base your content plan on assumptions.

In this Episode, we talk about…

- Focusing on producing less content at higher quality

As a coach, your content needs to generate leads but also build your authority. So don’t skimp on quality.

- Create your titles from keywords

Learn how to research your ideal clients and how to use keyword research tools (ideally multiple ones) so that you know for sure what people want.

- Convey your values

Make sure that people who come across your content know your values 

- Add testimonials and case studies

Pepper your content with client success stories only people who believe you can deliver what you promise will buy.

- Create a doable repurposing strategy

Repurposing is key to amplify your visibility but the idea is to do as much as possible with the resources you have not to overwhelm yourself or dream bigger than your resources allow.

More information at www.stephaniefiteni.com

Branding is key for any business even solopreneurs. A Brand is what makes you memorable, what makes you different. This is what sets you apart from others, and it is important in order to stand out and be chosen by prospective customers.

The most successful coaches have great brands - personal brands. As a coach you are chosen not just for your qualifications and track record but also for being you.

Prospective clients will get to know you to understand if they are an energetic match - coaching and coachees spend a lot of time in intimate conversation so it is important for your prospects to see you s someone they can potentially connect to. And that’s a matter of chemistry.

This is why your Brand needs to have all the elements that make up your chemistry - who you are. So that your prospects can take an informed decision. A brand should repel those you don’t want to work with and attract those you love to work with.

In this episode we talked about :

- Building your personal Brand

The 4 steps to building a strong personal brand for your coaching business.

- Your Personality and why it matters for Personal Branding

Your personality is the core of your brand when you’re building a coaching practice.

- Define your Core Values to define your Brand

What values do you live by? What values do you manage your business by?

- Find your Band Story

Look for the stories in your brand. Your own and those of your clients.

- Define your Messaging

Be clear about who you’re for and who you’re not for.

- Briefing your designer and photographer

Getting clear about your Brand will help you give clear instructions to your logo designer and photographer.

For more information go to www.stephaniefiteni.com

I come across a lot of coaches that have been spinning their wheels for a very long time and still haven't managed to get their businesses off the ground. This can be really frustrating and some get so demotivated that they go back to their day job.

But coaching is a vocation, for most, and if you go back to your day job you would be doing your future clients a disservice. Coaches change lives - that's what we do. But you need to stay in business in order to change lives.

In this episode we talked about:

> The pitfalls to avoid as a new coach.

> Why you should never avoid niching

> Picking the right marketing strategy for your business stag

>Don’t ignore your personality, passions and your dreams

> Don’t hire gurus that are not actively doing what they teach (even if they have 20 years' experience!)

> Don’t underestimate the power of showing up (even to crickets at first) in a way you enjoy

> Don’t overgive or coach in your content

> Don’t use marketing techniques that ruin your reputation

Episode Links:

www.stephaniefiteni.com/reviews

www.stephaniefiteni.com/call

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Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

In the last couple of years, we have seen a difficult business environment. The Covid pandemic, low interest rates, high inflation, and now war in Europe compounding all of these.

We have seen many business disappear, some had been around for decades and yet they were not stable enough to withstand the knocks.

This episode helps you see your coaching business with different eyes. Anyone can create a coaching practice in booming times. But what about when times are hard? will your business withstand that? or can you even start a business in hard times?

The answer is yes, I co-founded my brick-and-mortar advertising agency in the recession of 2008. And that taught me a lot about the basics that make a strong business, not because I got it right, but precisely because I made al the mistakes and corrected course to do better.

The coaching business has been growing exponenetially. A lot of new people are jumping on the bandwagon. Partly because of the freedom it promises, partly because the demand is also increasing. It is a strong industry that is expanding.

The sad thing, however, is that only about 3% of coaches actually earn enough to leave their day job. And very fewer make 6 figures plus.

Listen to this episode if you want to understand how to create a business that not only survives the hard times but thrives.

In this episode we talked about:

> Getting your basics right.

> Build a strong brand

> Building a stream of new daily visitors to your website a.k.a traffic

> The role of your email list

> How to listen to what people want and evolve your business in that direction

Episode Links:

www.stephaniefiteni.com/reviews

www.stephaniefiteni.com/call

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Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

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Achieving six figures in sales in your coaching business is easier than you think. Actually, it's way easier when you keep it simple.

In episode 50 of the Profitable Online Coaching Podcast, we discuss the coaches' two-step, six-figure sales funnel.

But before we get into the details…

Do you know what a funnel is?

>>A funnel is made up of the little steps a person takes towards becoming your client. These steps can be downloading a freebie or registering for a webinar - there can be many windows into your coach funnel. The goal is to keep them moving forward to the following steps till they're ready to work with you.

>> The two-step six-figure sales funnel is the simplest, and it will take you from starting a coaching business to reaching six figures with one funnel and one lead generation strategy.

The more complex your funnel is, the longer your funnel is going to take to convert.

we also talked about...

●   The sales funnel, in reality, is made up of the steps that your coaching clients take before they decide to buy from you. We call it the customer journey. It's something you need to become familiar with.

●   It's important that the first step is very well attuned to your target audience. It's got to show your expertise, help your prospect understand why they need what you're selling, and how they will make it happen.

●   Content should come easy. It should be the format that you enjoy. If you don't enjoy being on Facebook, do not stay on Facebook - it just won't work for you. You can create any other content and then reformat it for social media.

●   It is recommended to have core content because that core content is going to go somewhere where people are going to keep finding it indefinitely. This is why you need core content.

●   The second step is so simple. The important thing is just to have your call to action.

Building a successful coaching business is almost entirely about marketing.

And marketing is all about the quality of your core content…

In episode 49 of the Profitable Online Coaching Podcast, I'm breaking down the most efficient and proven marketing strategies for coaches to grow their business from $0 to $100k (or more) in about 12-18 months. 

But before we get into the details… Do you know what's common in every successful coach's understanding of marketing?

Two things:

>> Marketing for coaches isn't just about getting people to see what you're selling. It's also about building authority and trust.

>> Marketing for coaches is as much about planning as it is about ideating. Listen, measure, look, plan and oversee your marketing. 

If you think social media is the best way to market your coaching business, you're in for a surprise. Because the best marketing asset you can build is probably also the most underrated: your blog, for example.

In this Episode we talked about:

>> The best way to go about your marketing is to measure and listen to what's happening in your own marketing. Multiply the marketing effort that is giving the most reward.

>> Blogging is a perfect way for coaches to advertise themselves. Because it does the advertising without explicitly showing they're advertising. Blogging is a way of proving your authority and placing your content high up in Google search rankings.

>> How to start a blog if you're a non-writer? Start a podcast! Turn your audio content into pieces of writing or hire professional writers to do the writing for you.

>> Do you need 1000's of visitors to get your blog to support your business? Absolutely not. Even if you just have a few hundred people visiting your website, you will start selling if you’ve built your content plan correctly and are attracting the right people.

>> Wait until you're fully booked for a while before offering paid resources or courses. It will help you broaden your outreach instead of narrowing it down.

>> Make sure your content is designed specifically for the kind of people that need you.  And focus on the conversion rate.

Episode Links and Mentions

Book a Call: http://www.stephaniefiteni.com/call

Website: https://www.stephaniefiteni.com

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Are you setting up your online coaching business? or...

Need new ways to generate leads and get your online marketing in ship shape?

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My guest today is Tiffanie Kellog, Tiffanie entered the entrepreneurial world in 2003 and since then, she has spent her time traveling across the globe helping thousands of entrepreneurs create amazing businesses and improve their networking and referral skills through keynote presentations, workshops, online programs, and more!

Whether sharing her expertise on referral marketing, networking or maximizing your time, Tiffanie will knock the socks off the audience with her fun and entertaining style.

Tiffanie shares, “My goal is to help people achieve their dreams by giving them the tools needed to make more money in less time so they can have more fun!”

She is the author of 4 books including 4 ½ Networking Mistakes.

We talked about…

>> Simple steps to improve your referrals

>> Creating a network of referrers

>> Identifying where your network is

>> Referral mistakes to avoid

Episode Links and Mentions:

>> Stephanie's Client Attraction Content Plan Training

https://my.stephaniefiteni.com/moreclients

(it's free but seats are limited - grab yours asap)

>> More Referrals: Double Your Referrals in 30 Minutes a Week - https://bit.ly/TKmoreref

>> https://tiffaniekellog.com/

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Need new ways to generate leads and get your online marketing in ship shape?

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In this episode, we talk about inbound marketing strategy. This is the fourt of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales.

Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.

In this episode you will learn:

1. What is inbound marketing
2. Why it saves you time and money
3. How to pick the right strategies for you

Episode links

https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/lead-generation-for-coaches/

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Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

In this episode, we talk about outbound marketing strategy. This is the third of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales.

Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.

In this episode you will learn:

1. What to expect from outbound marketing
2. How the conversion rates work
3. How to start

Episode links

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NEXT STEP?

Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here