Making conversations about marketing for introverts count!

Let us introduce you to Jenny Procter, a marketing consultant and self-proclaimed introvert. Jenny writes PR and communications for B2B clients and has her own podcast show, and she discusses issues around running her own business as an entrepreneur. 

Jenny says she much prefers to be host than guest but, in this episode, Jenny shares her love for conversation and how powerful it can be with connecting to your audience.

In Jenny’s pivotal moment we hear an age-old dilemma – Should I? Should she what…?!

Listen and connect with Jenny here: https://bondfieldmarketing.co.uk/category/podcast/ 

https://www.linkedin.com/in/jennyprocter/

EPISODE TRANSCRIPT 

Making Conversations Count - Episode 4

November 11th 2020

Wendy Harris & Jenny Procter, Bondfield Marketing

 

Timestamps

00:00:00: Introduction 00:01:29: Wendy's and Jenny's shared values 00:02:27: The importance of conversation in Jenny's work 00:03:36: Conversational communications 00:05:28: Jenny's pivotal moment 00:08:48: Working for yourself - the initial challenges 00:10:34: A difficult year!

00:13:01: Final thoughts

 

Wendy Harris: Welcome to another episode of Making Conversations Count.  Today, I have the lovely Jenny Procter with me.

Jenny Procter: Hello, Wendy, how are you?

Wendy Harris: I'm fine thank you.  Tell us a little bit about who you are and how we first met?

Jenny Procter: Well, I am a marketing consultant.  I run Bondfield Marketing and I've done that for about eight years; and we met, I think, initially through a conversation on LinkedIn.  So, I was building my business; I was thinking I really need to be getting out to more networking events; I'd spent a period kind of juggling home and family; and, I was ready to move my business on a little bit.

There was an event going on quite close to me and I thought, I don't know anybody who's going to that event, and I think you'd said you were going to the same event; and it turned out, didn't it, that we lived about two minutes' walk from each other?  So, you were doing your thing in your end of the village and I was doing my thing and my end of the village, and we arranged to go to the event together.  And, I think you picked me up; I was stood on the street corner, which is a little dodgier than it sounds!

Wendy Harris: Yes!  How bizarre that there was a fellow marketeer of sorts literally two minutes' walk from me and that because of the safety of the village that we lived in, that we could say, "Oh, I'll just meet you on the corner and I'll be in my little black car; if I beep the horn to you, you'll know it's me!"

Jenny Procter: And you did, and we went from there.  And, in about the 10/15 minutes it took us to get to the event, I think we realised that we were going to get on, didn't we?

Wendy Harris: Absolutely.  And, it's just those first impressions, isn't it, that always count and they stay with you?  To think that I would be talking to you about picking you up on a street corner on a podcast; if we'd have said that two years ago, we would have thought we were both completely bonkers.

That conversation, then going to the networking, we came away with fairly similar opinions on how that network was run and I don't think either of us really returned.  But, that sort of cemented the values that we shared?