In this engaging episode of "MedSpa Marketing Groupchat," hosts Lauren, Mitchell, and Kevin delve into the complex world of email and SMS marketing strategies. Lauren, the Graphic Designer and LinkedIn Manager at Alpha, Mitchell, the Director of Digital Marketing at Alpha, and Kevin, the VP of Brand Strategy at Alpha, explore the challenges and nuances of managing an effective digital marketing campaign. The episode covers a range of topics, including the psychology behind email habits, the impact of email overload, and the effectiveness of email and SMS marketing. The hosts discuss the importance of making emails stand out, the relevance of newsletters, and the balancing act between email and SMS communications in reaching different demographics. Key insights include strategies for increasing brand influence through top-of-mind marketing, enhancing direct response through email support for SMS marketing, and using personal touches for higher response rates. This episode offers practical advice for MedSpa marketers looking to optimize their digital marketing efforts.

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