Founder, innovator, creator, an entrepreneur... those are the words I gathered from my conversation with Mike Gottfried on how advisors can be better at marketing digitally... he has no experience in our industry and that is what I found to be so refreshing. He has no experience as a financial advisor, but he has built a company, is leading a company that is changing the landscape in a growing industry of eGaming and has experience consulting 100's of service companies that needed a new digital storefront. Mike comes with knowledge of how to get your word out via your digital assets, think website, social media, email marketing... more importantly though, he has the necessary knowledge to know how to get people to act when they see your digital personality. For us, that means get them to schedule a meeting... get them to engage with our brand and get them to trust our brand. A fresh perspective and advice on a topic that is so vital to our success today and will be so instrumental into our success going forward...