You might see his name emblazoned on trucks across South Australian, but that’s as audacious as it gets for 45-year transport and logistics boss Peter Cochrane. He’s a quiet achiever; much more comfortable behind the scenes. Still, we managed to convince this most modest of men to share his story of business success and we discovered a man guided by a love of life and a sense of community spirit that will soften even the hardest of critics.

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