Joining us is the COLORFUL voice of Military Spouse Entrepreneurs, Surinder Goode. With a wealth of experience spanning the U.K., the Middle East, and the United States, Surinder is not just a Senior Enlisted Military Spouse but also a thriving entrepreneur, a skilled employee, and a versatile independent contractor.

During her tenure with United World Sports (UWS), Surinder played a pivotal role on the corporate sponsorship team, connecting the organization with numerous high-profile personalities and entities. Her expertise extended to the meticulous management of UWS Rugby events, including team scheduling and event promotion through strategic networking, marketing, and education initiatives.

Before her time with UWS, Surinder spent fourteen successful years as the owner/operator of Surinder's Coffee Shack in sunny San Diego, California.

Beyond her professional endeavors, Surinder intimately understands the challenges faced by active-duty families. Through her Mil-Fam Movement™, she endeavors to foster community and provide invaluable resources, empowering enlisted families to not just survive, but to thrive as individuals, cohesive families, and integral parts of their communities.

Stay tuned as Surinder shares her insights, experiences, and invaluable wisdom on navigating the intricate terrain of entrepreneurship and military life.

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Watch on Youtube:

https://www.youtube.com/channel/UC524p2BitbJXlVFqhMMXATg⁠

Listen on Apple: ⁠

https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592⁠

Listen on Spotify: ⁠https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=9dc90f8fe3204fde⁠

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https://www.linkedin.com/company/harder-not-smarter⁠

Surinder's Links

https://www.surindergoode.com/

Apple Podcast:

https://podcasts.apple.com/us/podcast/the-goode-show/id1683607294

Spotify:

https://open.spotify.com/show/5qo5y7xrM9jgZyACHcAytb

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kOGY5OWVlOC9wb2RjYXN0L3Jzcw

Chapters

00:00

Building a Coffee Empire on Base

09:28

Closing Down the Coffee Shops

25:25

The Goode Podcast and Supporting Military Spouse Entrepreneurs

32:33

Content Creation and Social Media

39:31

Combatting Food Insecurities

42:36

Building a Platform for Good

44:28

Starting a Podcast and Embracing Imperfection

50:44

Working Remotely and the Benefits of Entrepreneurship

53:09

The Mindset of an Entrepreneur

57:53

The Realness of Life and the Power of Cuss Words

01:02:48

The Challenges of Deployment and Family Life

01:07:43

The Joys and Challenges of Parenthood

01:13:26

The Impact of Deployment on Relationships

01:16:03

The Importance of Tangible Communication

01:18:31

Appreciating the Best of Britain and America

01:19:25

Exploring the United States

01:19:44

Traveling in an RV for the Podcast

01:20:41

Seeing the World and Appreciating What You Have

01:21:25

Collaboration and Support in the Podcasting Community

01:22:47

Realistic Expectations and Longevity in Podcasting

01:23:31

Continuous Improvement and Incremental Changes

01:25:58

Taking a Balanced Approach to Analyzing Podcast Metrics

01:26:26

Finding Joy in Work and Choosing the Right Path

01:27:54

The Importance of Enjoying What You Do

01:28:11

The Ikegai Concept and Finding Purpose

01:29:07

Perspective Shift and Overcoming Challenges

01:32:25

The Mindset of Military Service

01:36:30

Experiences Outside the United States

01:37:38

First Impressions of Deployment

01:40:10

Personal Stories of Resilience and Mindset

01:43:09

Overcoming Racism and Adversity

01:47:49

Pushing Forward and Building Businesses