In this episode of The Marketing Factory podcast, host Marisa Candy discusses the reason why your marketing won't work and that's because of the critical importance of having a written marketing strategy or plan. She reveals that half of Australian businesses are currently operating without one, which significantly hinders their marketing success. Marisa emphasizes that poor planning leads to poor performance and encourages business owners to involve their teams in the strategy development process. With over two decades of experience in the marketing field, Marisa shares proven strategies to help listeners create impactful and profitable marketing campaigns. Tune in to discover how clarity can turn into actionable results for your business.

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:24 - The Consequences of Poor Planning

00:02:28 - Tug of War Analogy

00:04:05 - Benefits of Having a Strategy

00:05:08 - Defining Business Outcomes

00:05:51 - Understanding Target Audience

00:07:07 - Pain vs. Goals in Marketing

00:07:41 - Importance of Market Research

00:09:15 - Points of Difference (POD) and Unique Value Proposition (UVP)

00:11:23 - Customer Feedback in Strategy

00:12:08 - The Importance of Clear Goals