The Tom Brown Audio Show

#004 – You might be overcomplicating it

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Most people overcomplicate starting an ecommerce business.

Here's how I look at it and how I've built multiple brands.

Each of which does 7-figures+

A guide for 2022*:

  • Define your customer
  • Decide upon 2-5 products that customer will buy
  • Engage with your audience & customers
  • Share your work
  • Make your customers happy so they voluntarily shout about your business & give feedback
  • Receive high-quality reviews
  • Ask for follow-up sales
  • Scale product 1 to 20-30 sales per day
  • Release product 2
  • Repeat until product 2 is selling 20-30 units per day (This will likely drive increased sales for product 1 if it's for the same person)  
  • Repeat the process for products 3, 4 & 5

    • This works in any year, but I’m glad you’re paying attention.  

    TLDR;  Obsess over a small customer base & serve them well exceptionally well.  

    3 products at $30, selling 30 units per day is a $1,000,000 business

    See the original tweet here.

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    Whenever you're ready, there are 3 ways I can help you:

    1. Build a profitable direct-to-consumer ecommerce brand here.
    2. Join a community of like-minded entrepreneurs here.
    3. Work 1:1 with me to grow your brand. (100+ clients)
      4. ...more
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      The Tom Brown Audio ShowBy Tom W Brown