Summary

The idea for DTC Unscripted originated from a brainstorming session in November 2023. The goal was to build a new brand from scratch with low risk and document the entire process. The project involved approaching sponsors and offering various sponsorship packages. The plan was to create daily content across multiple platforms and integrate sponsors naturally into the narrative. The project aimed to redefine the playbook of D2C brand building and create a transparent and authentic storytelling experience. The chapters cover the origin of the idea, building a brand from scratch, sponsorship opportunities, projected reach and impact, engaging the audience, sponsorship tiers, the sponsorship process, and future goals and sustainability.

Takeaways

The idea for DTC Unscripted originated from a brainstorming session in November 2023.

The project aimed to build a new brand from scratch and document the entire process.

Sponsorship opportunities were offered to integrate sponsors into the content naturally.

The project aimed to redefine the playbook of DTC brand building and create a transparent and authentic storytelling experience.

Chapters

00:00 The Origin of the Idea

02:51 Building a Brand from Scratch

08:13 Sponsorship Opportunities

14:00 Projected Reach and Impact

19:02 Sponsorship Tiers

27:53 The Sponsorship Process

35:02 Future Goals and Sustainability

Sponsors:

Summary:

In this conversation, Tom Brown introduces his new project, DTC Unscripted, where he aims to document the real-time process of building a direct-to-consumer (DTC) brand. He expresses his motivation to counter the misinformation and outdated strategies prevalent in the ecommerce industry. Tom emphasizes the need for transparency and real-time documentation to provide genuine insights and strategies. He also highlights the collaboration and sponsorship from partners who will support the project. Tom expresses gratitude for their support and commitment. The project is set to run for a minimum of six months, with a focus on transparency and unedited content.

Takeaways:

Chapters:

00:00 Introduction and Motivation

01:01 Challenges in the E-commerce Industry

03:28 Collaboration and Sponsorship

04:25 Selecting Transparent and Integrated Partners

06:21 Gratitude for Supportive Partners

07:19 Project Duration and Transparency Commitment

Sponsors:

In this episode, I delve into a challenging period where a sudden financial crisis put my business at risk and tested my mental resilience. I share the struggle of having my account unexpectedly frozen, wrestling with feelings of failure, and finding a significant sum to clear debts, all while dealing with debt collectors. But from this, I learned the true depth of my resilience.

Moving forward, I'm committed to using my experiences to help other entrepreneurs through this podcast and my community. This episode is a testament to resilience, perseverance, and the power of seeking help in tough times.

Most people overcomplicate starting an ecommerce business.

Here's how I look at it and how I've built multiple brands.

Each of which does 7-figures+

A guide for 2022*:

This works in any year, but I’m glad you’re paying attention.  

TLDR;  Obsess over a small customer base & serve them well exceptionally well.  

3 products at $30, selling 30 units per day is a $1,000,000 business

See the original tweet here.

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Whenever you're ready, there are 3 ways I can help you:

"Someone else is already doing it".

Competition in business is a good thing.

It's validation that the market is ready. Don't let it stop you from trying.  

That 'little side hustle' I launched last year was in a stupidly competitive & "saturated" industry.  

Year 1: $150K net profit.

Feeds right back into what I was talking about in episode #002 to do with lawn care. https://www.getsunday.com is already doing something similar, which is great!

See the original tweet here.

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Whenever you're ready, there are 3 ways I can help you:

In this episode I delve into this tweet in detail:

https://twitter.com/SimplyTom/status/1549370217184337920

You don't need a jazzy new idea to build a DTC business online.

Find: 

Use the tools at your fingertips to do an incrementally better job & you'll rapidly chip away.

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Whenever you're ready, there are 3 ways I can help you:

Relaunching the podcast in a new 10-minute, tactical daily format. 

My goal is to help you take action, whether you're already running a successful direct-to-consumer business or you're just looking to get started. 

Join me daily as I share what's working for my Shopify ecommerce brands & my clients. Plus, what's not working. 

Fair warning: I've failed a lot over the last decade to figure out what works.

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Whenever you're ready, there are 3 ways I can help you:

It's too easy to consider your customer service as a "cost". In 2019, it should be one of your greatest drivers of revenue. 

In this episode, we're going to delve into how Gorgias.io provided our store, Posted Protein, an incredible return on investment & continues to help us drive life-time value & build deeper relationships with our customers. 

Got questions? Use the links below to connect with us & ask away. 👇

Apps mentioned:

Gorgias – Use this link to get a 7-day free trial, plus your second month free, and free onboarding assistance. 

Connect with Tom:

BRNDLabs.com