The Tom Brown Audio Show

DTC-Unscripted 001

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Summary:

In this conversation, Tom Brown introduces his new project, DTC Unscripted, where he aims to document the real-time process of building a direct-to-consumer (DTC) brand. He expresses his motivation to counter the misinformation and outdated strategies prevalent in the ecommerce industry. Tom emphasizes the need for transparency and real-time documentation to provide genuine insights and strategies. He also highlights the collaboration and sponsorship from partners who will support the project. Tom expresses gratitude for their support and commitment. The project is set to run for a minimum of six months, with a focus on transparency and unedited content.


Takeaways:

  • The e-commerce industry is plagued by misinformation and outdated strategies, necessitating transparency and real-time documentation.
  • Collaboration and sponsorship from integrated partners are crucial for the success of a DTC brand.
  • Selecting transparent and reliable vendors and suppliers is essential to maintaining authenticity and providing genuine insights.
  • Gratitude and appreciation for supportive partners are essential in building a successful brand.
  • D2C Unscripted will run for at least six months, offering transparent content.


    • Chapters:

    00:00 Introduction and Motivation

    01:01 Challenges in the E-commerce Industry

    03:28 Collaboration and Sponsorship

    04:25 Selecting Transparent and Integrated Partners

    06:21 Gratitude for Supportive Partners

    07:19 Project Duration and Transparency Commitment


    Sponsors:

    • Replo – hands down the best Shopify landing page builder I've ever used.
    • Recart – if you're using any other provider to manage SMS for your Shopify store, you're probably doing it wrong.
    • Wonderpack Eco – it's rare to be able to recommend a 3PL. Run toward Wonderpack.
    • Kynship – influencer management + Meta ad account management on steroids. These guys transformed my last brand.
      • ...more
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      The Tom Brown Audio ShowBy Tom W Brown