In this episode, Jodi Sodini dives into the world of Always On Retargeting with Facebook ads. She breaks down how retargeting works—those ads that seem to follow you around after you've checked out a business online. But Jodi takes it further, introducing the Always On Retargeting strategy, where ads run continuously, perfect for both Facebook ad rookies and veterans alike. She stresses the need for diverse messaging content buckets, focusing on building trust and forging personal connections through themes like credibility and likability. Jodi reveals the magic of frequency and how retargeting ads can seamlessly guide customers through their journey. Plus, she offers her expertise in crafting these messaging buckets and implementing a winning Always On Retargeting strategy.