Mind Narrative

#005 — JJ Delgado: The leader behind the biggest international sales in Amazon history

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JJ Delgado is the leader behind the biggest international sales in Amazon history.

Recognized as one of the Top 15 unofficial LinkedIn influencers in 2018.

Selected as one of the Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer in 2015.

JJ helped drive the growth of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone, and Telefonica.

He’s currently the global Chief Digital Officer of Estrella Galicia.


EPISODE LINKS:

JJ’s website: https://www.jjdelgado.xyz/


PODCAST INFO:

Podcast website: https://www.mindnarrative.co.uk/

Spotify: https://open.spotify.com/show/1BlZEf3k4ifhvi0XkL8Au1

Apple Podcasts: https://podcasts.apple.com/gb/podcast/mind-narrative/id1562903429

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9tZWRpYS5yc3MuY29tL21pbmRuYXJyYXRpdmUvZmVlZC54bWw

RSS: https://anchor.fm/s/56b4a504/podcast/rss

Full episodes playlist: https://bit.ly/2OFUN3V


SOCIAL:

LinkedIn: https://www.linkedin.com/company/mind-narrative/?viewAsMember=true

Support on Patreon: https://www.patreon.com/mindnarrative


TIMESTAMPS

  • 0:00 Introduction
  • 1:13 International experience — what was your favourite country and why?
  • 2:56 The biggest international sales in Amazon history
  • 5:58 So, did you hear from Jeff Bezos?
  • 7:19 Taking Estrella Galicia to the next level
  • 11:20 Amazon days, challenges and Resilience
  • 13:25 Common denominator of success and sacrifices
  • 14:32 Data and technology are at the heart of every company but companies still struggle to unlock value via tech at the speed required — why is that?
  • 16:25 Digital leadership, is your mindset customer-focused/centric only?
  • 17:17 Successful digital leadership, JJ’s approach
  • 19:59 New ecosystems and how they’ll continue to revolutionise our society and organisations
  • 24:15 Your views on current trends and the ‘’digital/new economy’’
  • 25:42 Evolution is a must
  • 26:50 One book a week; what are you currently reading?
  • 28:28 Neuromarketing, JJ’s research
  • 31:47 Implication of neuromarketing, ethics, opportunities, risks
  • 35:54 The evolution of traditional advertising, JJ’s personal anecdote
  • 39:58 JJ’s view on the ‘’omnichannel’’ approach
  • 41:43 Elon Musk: ‘’Spend less time on PowerPoint and board rooms’’; the PowerPoint ban at Amazon
  • 44:24 The anatomy of a good innovation
  • 46:08 Thoughts on real world expectations vs academic world
  • 49:29 current trend: Collaboration between the academic world and start-ups
  • 51:15 JJ’s published papers, the three dimensions of personality (novelty seeking, risk avoidance, social rewards)
  • 56:46 The limitations and benefits of personality traits segments / categories
  • 1:00:04 Tell me about an accomplishment you are most proud of (could be anything, not necessarily work-related)
  • 1:03:03 Quotes – Which one resonates the most with you and why?
  • 1:03:26 What are the skills and/or character traits that helped you so far in your life?
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