JJ Delgado is the leader behind the biggest international sales in Amazon history.
Recognized as one of the Top 15 unofficial LinkedIn influencers in 2018.
Selected as one of the Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer in 2015.
JJ helped drive the growth of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone, and Telefonica.
He’s currently the global Chief Digital Officer of Estrella Galicia.
JJ’s website: https://www.jjdelgado.xyz/
Podcast website: https://www.mindnarrative.co.uk/
Spotify: https://open.spotify.com/show/1BlZEf3k4ifhvi0XkL8Au1
Apple Podcasts: https://podcasts.apple.com/gb/podcast/mind-narrative/id1562903429
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9tZWRpYS5yc3MuY29tL21pbmRuYXJyYXRpdmUvZmVlZC54bWw
RSS: https://anchor.fm/s/56b4a504/podcast/rss
Full episodes playlist: https://bit.ly/2OFUN3V
LinkedIn: https://www.linkedin.com/company/mind-narrative/?viewAsMember=true
Support on Patreon: https://www.patreon.com/mindnarrative
0:00 Introduction
1:13 International experience — what was your favourite country and why?
2:56 The biggest international sales in Amazon history
5:58 So, did you hear from Jeff Bezos?
7:19 Taking Estrella Galicia to the next level
11:20 Amazon days, challenges and Resilience
13:25 Common denominator of success and sacrifices
14:32 Data and technology are at the heart of every company but companies still struggle to unlock value via tech at the speed required — why is that?
16:25 Digital leadership, is your mindset customer-focused/centric only?
17:17 Successful digital leadership, JJ’s approach
19:59 New ecosystems and how they’ll continue to revolutionise our society and organisations
24:15 Your views on current trends and the ‘’digital/new economy’’
25:42 Evolution is a must
26:50 One book a week; what are you currently reading?
28:28 Neuromarketing, JJ’s research
31:47 Implication of neuromarketing, ethics, opportunities, risks
35:54 The evolution of traditional advertising, JJ’s personal anecdote
39:58 JJ’s view on the ‘’omnichannel’’ approach
41:43 Elon Musk: ‘’Spend less time on PowerPoint and board rooms’’; the PowerPoint ban at Amazon
44:24 The anatomy of a good innovation
46:08 Thoughts on real world expectations vs academic world
49:29 current trend: Collaboration between the academic world and start-ups
51:15 JJ’s published papers, the three dimensions of personality (novelty seeking, risk avoidance, social rewards)
56:46 The limitations and benefits of personality traits segments / categories
1:00:04 Tell me about an accomplishment you are most proud of (could be anything, not necessarily work-related)
1:03:03 Quotes – Which one resonates the most with you and why?
1:03:26 What are the skills and/or character traits that helped you so far in your life?