In this episode of Amazon Ecomm Secrets, host Matthew Fraser explores the importance of legal entities, brand names, and store names in the context of selling on Amazon. He shares a personal story of confusion and financial loss from his early days on Amazon when setting up his company name aligned with his brand name. Learn from his experience to navigate this crucial aspect effectively for your Amazon business success.

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Timestamps

00:00:00 - Introduction

00:01:12 - Personal Story: Brand and Company Naming Mistakes

00:03:08 - Using Australian Entities in the US Marketplace

00:04:56 - Flexibility of Amazon Store Names

00:05:50 - Seeking Professional Advice for Legal Entities

00:06:31 - OFX Accounts for Australian Sellers on Amazon USA

00:08:00 - Transitioning from Sole Trader to Company

00:09:03 - Necessity of a USA Bank Account

00:11:10 - Finding an Accountant for Amazon USA Business