Why is this the longest episode so far? Easy. It's one of the most complicated and mysterious and difficult kinds of marketing out there. And honestly I could have gone on for 2 hours.

In this episode I'll be going over the basics and fundamentals of SEO. And keep in mind I'm recording this in October of 2016. If you come across this episode years or months from now, everything I say here could be wrong. This is why SEO is hard and expensive. It's always changing. Always.