Simon Litsyn is a professor of Electrical Engineering at Tel Aviv University. Prof. Litsyn is a noted expert in information storage and transmission. He consults Israeli and international high-tech companies in the areas of storage, communications and computing. As chief scientist at SanDisk, Simon was the innovator of the breakthrough Flash memory storage technology, which generated over a billion dollars in revenue for the company. Additionally, he was a founder of a successful communications start-up. He attained his Ph.D. at LETI, St. Petersburg State Electro-technical University in St. Petersburg, Russia. He was the recipient of multiple prizes, including 2015 IEEE Reynold B. Johnson Information Storage Systems Award for pioneering contributions to flash memory systems.