This is the first of two episodes focused on Content Inc. by Joe Pulizzi. This one covers the book summary as published on Readamp.com while the next episode will include a discussion of the book.

Synopsis: Learn how to build an online content platform to reach and attract new customers. This book covers a six step formula for building massive online audiences. The approach can be effective for both new and established businesses that want to build a reliable engine for long-term lead generation.

Who It's For: Entrepreneurs, leaders, marketers, and content marketing professionals interested in building an online audience. This approach is best suited to those willing to commit to a long-term strategy without the expectation of instant short-term results. For the right business, that is willing to put in the time and effort to execute the strategy, the payoff can lead to a dominant market position.

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